We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence. Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve built out through … [Read more...] about Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
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6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users take online, but also track and personalize the mobile conversion experience; if you don’t – it’s time to jump on the bandwagon! In this webinar recording, experts from DialogTech and Hanapin … [Read more...] about 6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
One Huge PPC Mistake: Conflating Tactics With Strategy
I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive. That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use. Have a look … [Read more...] about One Huge PPC Mistake: Conflating Tactics With Strategy
PPC Hero Interviews Search Engine Land Author, Ginny Marvin
If you are reading about PPC updates on Search Engine Land or Marketing Land, chances are the author is Ginny Marvin. Ginny is the paid media reporter for Third Door Media and breaks all the latest paid search news. She has been in marketing for more than 15 years and has held in-house and agency positions. Ginny is one of our top industry heroes and has graciously agreed to an … [Read more...] about PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Why We Need To Fail In Order To Move Forward
I usually don’t gain insight or motivation from quotes, but one has stuck with me over the years, which has helped to put my career into perspective. In the movie Batman Begins, Bruce Wayne has seemingly been defeated, but his butler, Alfred, gives Bruce the motivation he needs to continue. Alfred says, “Why do we fall, sir? So that we can learn to pick ourselves up.” I’m a … [Read more...] about Why We Need To Fail In Order To Move Forward
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid … [Read more...] about [New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change in my account. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was an accurate word. The “Interesting” Change For months, conversion rate had been steady at 8% with some natural variance that is always present in paid search. Then all of sudden conversion rate dropped by 3 … [Read more...] about Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
How To Tell If You Need Time Of Day Bid Modifiers
To be in the PPC industry, you need a strong love of optimization. Beyond the basics is a plethora of adjustments, one of which tends to be underutilized. I’m talking about the time of day bid modifiers. Often times the time of day scheduling is an either/or. Either ads are enabled or they are completely turned off. Some accounts don’t need finer tuning, but many do. … [Read more...] about How To Tell If You Need Time Of Day Bid Modifiers
Liveblogging “Micro-Moments: The New Battleground For Brands”
On May 5th, Google introduced "Micro-Moments." These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today, Google will be livestreaming a new event entitled "Micro-Moments: The New Battleground for Brands." Once again, we'll be liveblogging the event, giving you our instant updates, thoughts, and … [Read more...] about Liveblogging “Micro-Moments: The New Battleground For Brands”
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague understanding of what they’re doing, but launch into it anyway. Instead of going through the motions of explaining why you need a Top Performer campaign, as there are many resources for that, let me … [Read more...] about Top Performer Campaigns: Case Study of Hipster PPC
How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs. For example, let’s say a business is selling sporting goods. A prospect clicks an ad, lands on a page that sells tennis balls and buys 10 of them. Not only was the primary goal of generating a sale achieved, key information was also collected, such as phone number and email … [Read more...] about How PPC Creates Synergy Throughout The Marketing Program
