On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
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The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
Should Facebook Be At The Top Of Your Mobile Strategy?
Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out a couple of the big issues with … [Read more...] about Should Facebook Be At The Top Of Your Mobile Strategy?
3 Hacks That Will Make You An Analytics Star
I know many account managers get a little flustered when you mention Google Analytics and using it for PPC management. It’s not that they don’t recognize the value, and it’s not even that they don’t know how to use it, it’s just that everyone usually thinks they’re not utilizing it to full potential and they’re going to look like a newb if they have to show how they’re using … [Read more...] about 3 Hacks That Will Make You An Analytics Star
A Newbie’s Jumbled Thoughts On Hero Conf 2015
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the … [Read more...] about A Newbie’s Jumbled Thoughts On Hero Conf 2015
3 Areas To Analyze Before Taking On A New PPC Account
When working on a PPC account, what contributes to the success or failure relies on us as the experts. How you organize the account, the layout of campaigns, keyword research, ad copy writing, and the list goes on and on. What often gets lost in this shuffle is the actual product, the client and how it fits or doesn’t fit in the realm of PPC. Are we setting ourselves up for … [Read more...] about 3 Areas To Analyze Before Taking On A New PPC Account
5 Reasons Why We Love Conversion Rate Optimization
This is a test. I’m going to see if leaving out an introduction will lead you to read this entire article and come to understand why Conversion Rate Optimization is so important to utilize and just why we love it. Complement to PPC Hanapin is primarily a Paid Search agency. We focus on setting up campaigns, ad groups, keywords, and ads for our clients to serve their most … [Read more...] about 5 Reasons Why We Love Conversion Rate Optimization
A Study Of Quality Score And Recommendations We Can Act Upon
One of the most popular topics in the PPC community is quality score. As account managers we are always trying to improve this number, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact. For this post I took keyword level data and quality scores from 5 clients. In total I used over 68,000 keywords. The data comes from 1 … [Read more...] about A Study Of Quality Score And Recommendations We Can Act Upon
October 2015: Hero Conf Crosses the Pond!
Coming October 2015: Hero Conf London! Same great event, exciting new location. You've asked for it PPC Heroes, and we're happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero Conf tour, which will take place October 28-30, 2015 at the Millennium Gloucester Hotel in London Kensington. London already has … [Read more...] about October 2015: Hero Conf Crosses the Pond!
Cut Through The Marketing Filler With Review Extensions
“This is the best pizza place in Philadelphia” You are thrilled when your customers say this (or sentiment similar to that about your business). Hearing this type of talk let’s you know your work is valuable and that your customers appreciate what your business does. You wish you could take that claim and let potential customers hear it, so you put in your ads “Philly’s … [Read more...] about Cut Through The Marketing Filler With Review Extensions
Webinar Confirmation: Leveraging Micro-Moments: Using PPC When It Matters Most
You're All Set! You're now registered for Google and Hanapin Marketing's webinar, Leveraging Micro-Moments: Using PPC When It Matters Most. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Mobilegeddon Impacts Paid Search Are Long Tailed … [Read more...] about Webinar Confirmation: Leveraging Micro-Moments: Using PPC When It Matters Most
Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
More about this Webinar As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it's absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are … [Read more...] about Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
