Google recently launched version 11 of AdWords Editor. Besides feature updates, the editor received an overhaul to the search functionality. Although it takes a little time to get back up to speed with the rearrangement, I’ve fallen in love with the new functionality and search bar. It takes the set up out of the menus and puts it rights back in your hands. To get started, … [Read more...] about Benefit From Better Search Functionality In AdWords Editor 11
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Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there's … [Read more...] about [Toolkit] The Ultimate AdWords Bundle For PPC Success
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping. Upgraded URLs … [Read more...] about New Upgraded URLs for Faster and Easier URL Tracking
Give Your Product Feed The Attention It Deserves
At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital Marketing Report, Shopping ads drove 51% more clicks and 45% greater ad spend year over year. Take Shopping management a step further and you have the upload and optimization of the product feed. For … [Read more...] about Give Your Product Feed The Attention It Deserves
Escape Your PPC Data Rut With These Four Reports
It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything … [Read more...] about Escape Your PPC Data Rut With These Four Reports
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree that mobile devices have taken over our personal lives over the past few years with the advances in smart phones and tablet technology. However, as PPC account managers we haven’t been at the stage … [Read more...] about It’s The Year Of Mobile…Again!
The Real Performance We’ve Seen With Ad Customizers
What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert … [Read more...] about The Real Performance We’ve Seen With Ad Customizers
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below are just a few of the tools available … [Read more...] about Quick Keyword Tool In Excel
For The Best PPC Ads Change Your Focus
You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You launch these ads and you wait… And … [Read more...] about For The Best PPC Ads Change Your Focus
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
