Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features in 2015 to follow … [Read more...] about Moving Beyond Keyword Targeting In 2015
Search Results for: google
Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
How do you determine if you have keyword cross-pollution in your account? You use the Search Query Report in Google AdWords and a pivot table, However, the Search Query Report is one of the most overused reports out there and causes for a "lazy" AdWords Report. Don't make a decision on a whim - learn how to turn that lazy Adwords report into a fantastic money making tool! In … [Read more...] about Turn A Lazy AdWords Report Into A Money Making Tool – New Whitepaper!
4 Bing PPC Predictions To Watch For in 2015
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads and budgets for Bing Ads. The Yahoo … [Read more...] about 4 Bing PPC Predictions To Watch For in 2015
New Video Analytics Page in AdWords for Video
Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that data. Now with a revamp of Videos reporting, Adwords offers more YouTube Analytics-style performance metrics right in Adwords … [Read more...] about New Video Analytics Page in AdWords for Video
#Hanalife – Become A Hanapin Team Member
It’s more than just a hashtag, hanalife is really a thing! Just ask anyone who works here. Sure, we like to make up words and put “hana” in front of everything we say (#hanaeverything), but beyond creating our own vocabulary, we have a culture that embodies this same enthusiasm. And lucky for you, we’re growing! We’re hiring both for our Paid Search Team and for non-paid search … [Read more...] about #Hanalife – Become A Hanapin Team Member
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into! Custom Columns This past Tuesday, Google announced Custom Columns as a new feature. The feature lets advertisers create and view … [Read more...] about Two New AdWords Features You Should Start Using Today
Is Your PPC Budget Setting You Up To Fail?
It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to … [Read more...] about Is Your PPC Budget Setting You Up To Fail?
How Many Of Your Ads Are Going Nowhere?
At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? We strive to bring you easy tools with great results that not only simplifies your job, but amplifies your opportunities for success. Our new, exclusive tool - Broken Link Checker - focuses on broken links and sudden 404 errors. It quickly … [Read more...] about How Many Of Your Ads Are Going Nowhere?
AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014. Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be … [Read more...] about AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
Find Your Optimal Cost-Per-Click
If you were to ask a PPC specialist which metrics are most important, most of them probably would not list cost-per-click (CPC) as one of them. While it usually isn’t something that is optimized in PPC accounts, it’s definitely something we should be aware of. This article will walk through the basics of the average CPC metric. Setting Initial Bids When you upload new … [Read more...] about Find Your Optimal Cost-Per-Click
