One of the features of PPC I love the most is how specific it can be. For example, if a user is searching for “donut shop k cups,” you can tailor your ad to speak to this product while sending the person to a landing page containing “donut shop k cups.” However, not every search is this specific. A large percentage of searches are root terms, also known as top of funnel … [Read more...] about Strategies For Targeting Top Of Funnel Keywords
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Why You Can’t Just Trust Your Split Test Stats
The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good at math and began your next split test in the cycle. … [Read more...] about Why You Can’t Just Trust Your Split Test Stats
4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis. Even with the addition of awesome automation tools like Acquisio, Marin, Kenshoo, and the like—there’s still a lot that’s sometimes easier to do or only available through AdWords Editor. The most basic AdWords Editor users will utilize the program for things like adding a whole … [Read more...] about 4 AdWords Editor Features To Save You Time
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalist Mary Meeker found that we consume 12% of our media on our mobile devices – yet only 3% of advertising dollars are being devoted to mobile ad spend. While this is a pretty shocking discrepancy, it’s … [Read more...] about 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
What Is PPC Keyword Research?
Keyword research is essential when expanding PPC accounts. There may be many terms relating to your product or services that advertisers or agencies may be unaware. This is where keyword research can be beneficial. How do you perform keyword research? There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC … [Read more...] about What Is PPC Keyword Research?
Harmony, Intent & Facebook Landing Pages
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can … [Read more...] about Harmony, Intent & Facebook Landing Pages
Gain Insight Into User Intent With These Two Analytics Reports
PPC Hero series week rolls on as we focus today on two key Google Analytics report. Make sure to check out all posts this week, including Carrie's take on location extensions, Jacob's view of the destination URL report, and Kayla's look at how to use client service reports to improve retention. In paid search our first goal is to get people to the website. What happens after … [Read more...] about Gain Insight Into User Intent With These Two Analytics Reports
6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana. However, fear not, because many PPC trailblazers have made the same mistakes. In this whitepaper, a collaboration between Wordstream and Hanapin Marketing, we'll be sharing six of these errors with you in … [Read more...] about 6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
Use The Destination URL Report To Find Your Best Landing Pages
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied to each unique … [Read more...] about Use The Destination URL Report To Find Your Best Landing Pages
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job... and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of … [Read more...] about Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
The Best eCommerce Advice You’ve Ever Heard
Will be at Hero Conf eCommerce Summit in January! Find the PPC Content You Need, from Names You Know At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike. Hero Conf eCommerce Summit, January 22-23 in sun-soaked Miami will provide the depth and breadth of PPC content you anticipate, in a location sure to help you unwind from … [Read more...] about The Best eCommerce Advice You’ve Ever Heard
Top 5 PPC Fails
In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
