Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
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6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
In part 1, we'll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
10 People Who Should Go to Hero Conf
Sometimes we get questions about who, exactly, should be going to a search marketing conference like Hero Conf. And while we tend to think it would be an awesome experience for everyone, we figured that making a list of who should DEFINITELY go would be fun. Where do you fit in below? Already know it’s for you? REGISTER NOW » The specialist who wants to be even more … [Read more...] about 10 People Who Should Go to Hero Conf
Easily Increase Sales With Assisted Impressions & Clicks
Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions column) and indirectly through a click that eventually led to a conversion through a different keyword or even an ad that got an impression from a … [Read more...] about Easily Increase Sales With Assisted Impressions & Clicks
REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We've decided that the winning presentation of each month's REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing's research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the … [Read more...] about REDBOP Winner: How To Create Display Image Ads With No Creative Resources
Three Automated Reports That Will Make You a Better Account Manager
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the time. There are weird insights to glean from tiny pieces of data. There are hashtags (#enhancedcampaigns) to go hog wild on during Google’s webinars … [Read more...] about Three Automated Reports That Will Make You a Better Account Manager
Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn't do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in for different reasons. One account has made great use out of the geographic bid modifiers. Another one was facing some minor ad approval issues, … [Read more...] about Migrating to Enhanced Campaigns: A Two-Week Trip Report
Tap into Foreign Markets With International PPC Campaigns
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. A … [Read more...] about Tap into Foreign Markets With International PPC Campaigns
2 Useful Ways To Improve Your Campaigns With New Analytics Change History
When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift gossip. As Enhanced … [Read more...] about 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
If you've been following any of the discussions we've been having on PPC Hero or our webinars concerning Google's new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before I even attempt to 'enhance' most of my campaigns. Well ladies and gentlemen, that day has arrived! AdWords Editor 10.0.1 is finally … [Read more...] about AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
