AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
February 28, 2013
If you’ve been following any of the discussions we’ve been having on PPC Hero or our webinars concerning Google’s new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before I even attempt to ‘enhance’ most of my campaigns.
Well ladies and gentlemen, that day has arrived! AdWords Editor 10.0.1 is finally here.
Google have given you the ability to Enhance your campaigns in bulk through campaign options.
As you can see there is now an option to set your mobile bid percentage in the editor. Diving in a little further, it also removes the option to let me choose whether I want Desktop, Mobile or Tablets to be turned off once I enhance my campaign (notice the choices are grayed out).
When you go into you location targeting, you should find the option to adjust your bid.
…And this is how it looks once you’ve set up your preferences. Pretty straightforward truth be told, particularly if I want to go ahead and copy/paste this across multiple campaigns.
There is also the option to set your ads to mobile preferred when you select any ad. This means I can effectively take all the ads from my old ‘ – Mobile’ campaigns, bulk change them to mobile preferred, and then cut and paste them into my new Enhanced campaign.
Once all set up, you should hopefully see something like this to distinguish which ads are mobile or not. The great thing here is that you can quickly change all the URLs for these ads to your mobile site simply by doing a quick sort or filter.
Finally, it looks like there is also now an option to set custom bids in Display Campaigns depending on the targeting option. You can set up separate bids depending on the type of display targeting you are doing:
It doesn’t look like enhanced ad extensions such as the new Sitelinks have been implemented into Editor yet from what I can see, but hopefully that will come with the next update. Also we’ve found a couple of bugs already with things like not being able to request ad exceptions, so we’ll be keeping an eye on the next couple of releases.
Let us know if you have any comments on the new Editor in the comments below!
Below are Google’s release notes for version 10, which can be found here:
AdWords Editor 10.0 supports enhanced campaigns, a new AdWords campaign type.
For more details about the the features below, visit the AdWords Editor enhanced campaign guide.
- Upgrade campaigns to enhanced, either individually or in bulk.
- Specify a mobile bid adjustment for each enhanced campaign, to be applied when ads in the campaign are served on mobile devices.
- Specify a bid adjustment for targeted locations, to be applied when serving ads to users in those locations.
- Specify device preferences for individual ads (Mobile or All). If both mobile-preferred and regular ads are present in an ad group, only mobile-preferred ads serve on mobile, and only regular ads serve on desktop and tablet (available for text, dynamic search, image, and display ads).
Display Network custom bid type
This new ad group-level setting lets you choose which type of bid (keywords, placements, topics, interests and remarketing, gender, or age) to use on the Display Network. Learn more about Display Network settings.
Olympic PPC Ad Strategies
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Hanapin's PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.