AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
February 28, 2013
If you’ve been following any of the discussions we’ve been having on PPC Hero or our webinars concerning Google’s new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before I even attempt to ‘enhance’ most of my campaigns.
Well ladies and gentlemen, that day has arrived! AdWords Editor 10.0.1 is finally here.
Google have given you the ability to Enhance your campaigns in bulk through campaign options.
As you can see there is now an option to set your mobile bid percentage in the editor. Diving in a little further, it also removes the option to let me choose whether I want Desktop, Mobile or Tablets to be turned off once I enhance my campaign (notice the choices are grayed out).
When you go into you location targeting, you should find the option to adjust your bid.
…And this is how it looks once you’ve set up your preferences. Pretty straightforward truth be told, particularly if I want to go ahead and copy/paste this across multiple campaigns.
There is also the option to set your ads to mobile preferred when you select any ad. This means I can effectively take all the ads from my old ‘ – Mobile’ campaigns, bulk change them to mobile preferred, and then cut and paste them into my new Enhanced campaign.
Once all set up, you should hopefully see something like this to distinguish which ads are mobile or not. The great thing here is that you can quickly change all the URLs for these ads to your mobile site simply by doing a quick sort or filter.
Finally, it looks like there is also now an option to set custom bids in Display Campaigns depending on the targeting option. You can set up separate bids depending on the type of display targeting you are doing:
It doesn’t look like enhanced ad extensions such as the new Sitelinks have been implemented into Editor yet from what I can see, but hopefully that will come with the next update. Also we’ve found a couple of bugs already with things like not being able to request ad exceptions, so we’ll be keeping an eye on the next couple of releases.
Let us know if you have any comments on the new Editor in the comments below!
Below are Google’s release notes for version 10, which can be found here:
AdWords Editor 10.0 supports enhanced campaigns, a new AdWords campaign type.
For more details about the the features below, visit the AdWords Editor enhanced campaign guide.
- Upgrade campaigns to enhanced, either individually or in bulk.
- Specify a mobile bid adjustment for each enhanced campaign, to be applied when ads in the campaign are served on mobile devices.
- Specify a bid adjustment for targeted locations, to be applied when serving ads to users in those locations.
- Specify device preferences for individual ads (Mobile or All). If both mobile-preferred and regular ads are present in an ad group, only mobile-preferred ads serve on mobile, and only regular ads serve on desktop and tablet (available for text, dynamic search, image, and display ads).
Display Network custom bid type
This new ad group-level setting lets you choose which type of bid (keywords, placements, topics, interests and remarketing, gender, or age) to use on the Display Network. Learn more about Display Network settings.
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.