The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Using web analytics tools to track PPC data is very important. However, it can be tricky to ensure … [Read more...] about Our Greatest Hits for April!
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Ask PPC Hero! Is Bidding On Your Competitor’s Trademark Terms Legal?
We frequently receive questions from readers in regards to PPC strategy, management, the industry at large, etc. and we usually respond on an individual level but we are shifting gears slightly. If one person has a question on PPC, more-than-likely other people have similar a question. So, we thought we'd share our answers as questions come in and help everyone! I will answer … [Read more...] about Ask PPC Hero! Is Bidding On Your Competitor’s Trademark Terms Legal?
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven't discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, "The Dead End Thank You … [Read more...] about PPC News Roundup for April 23, 2008
5 Pay-Per-Click Myths You Shouldn’t Believe
These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 … [Read more...] about 5 Pay-Per-Click Myths You Shouldn’t Believe
If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google's Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed … [Read more...] about If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great keyword research is a critical part in starting up a new pay-per-click campaign, but how you group and organize all those keywords can be even … [Read more...] about Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!
Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
This just in! You've happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I've made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? If so, chances are you're bleeding money … [Read more...] about Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
PPC News Roundup for April 16, 2008
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told "Buy Now" or "Add to Cart" if they want more time to read your copy, and make their own decision. I think a blend could be … [Read more...] about PPC News Roundup for April 16, 2008
Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t).
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword research tools that are available. From the number of searches, to the number of potential clicks per month, clicks per day, to average cost-per-click and ad position, … [Read more...] about Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t).
Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that's the most obvious statement ever. Regardless, I'm going to keep banging away at this great analogy! What do you need to build anything from a dog house to a great … [Read more...] about Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
PPC News Roundup for April 9, 2008
The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn't … [Read more...] about PPC News Roundup for April 9, 2008
Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN's adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain … [Read more...] about Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
