Throughout my first year of working in this industry, I quickly learned that my method of learning paid search was considered rare and basically unheard of. Most of my peers were at some point pushed into learning about PPC through some odd job or another. One person I met recently mainly learned how to use Google AdWords by speaking with someone on the Google support … [Read more...] about Google Online Marketing Challenge: Creating The Next Generation
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What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
The PPC industry is always growing, and sometimes even we're surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which … [Read more...] about What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow. An Honest Look at Managing Growth: Part 4, Using Content Marketing to Grow The video can also be found here. View the previous series installments: Part 1 - An Honest Look at Managing Growth Part 2 … [Read more...] about Google Partners “Ask An Agency” Series Concludes
Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people. Watch as Jeff discusses what we look for in new hires and how our corporate values play into the hiring process. An Honest Look at Managing Growth: Part 3, Hiring the Right People The video can also be found here. … [Read more...] about Watch Part 3 of Google Partners “Ask An Agency” Series
How to Get Ahead on the Google Display Network
This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google's expansive placement network, … [Read more...] about How to Get Ahead on the Google Display Network
Google Partners “Ask An Agency” Series Continues
In yesterday's video, our CEO, Pat East, was asked questions about company growth. Today, the interview continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero. An Honest Look at Managing Growth: Part 2, Factors that Impact Growth The video can also be found here. … [Read more...] about Google Partners “Ask An Agency” Series Continues
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series. This week we'll be releasing these videos on PPC Hero. The first video looks at how Hanapin Marketing has grown and continues to manage growth. An Honest Look at Managing Growth: Part 1 The video can also be found here. … [Read more...] about Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Google AdSense: Monetize Content and Add Value
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue. For AdWords advertisers, AdSense is the basis for Display Network ads. In other words, Display Network ads are placed on sites that have signed up for AdSense. Ads can be customized to match a website’s look and feel … [Read more...] about Google AdSense: Monetize Content and Add Value
The New Features In Google Shopping Scripts
With the official arrival of Google Shopping Campaigns, marketers are now receiving the support and tools they need to succeed on the new platform. Shopping groups are not complicated but they aren’t always straightforward to manage and monitor. Thankfully we now have scripts to the rescue! With the new features and functionality, we will only be able to scratch the surface … [Read more...] about The New Features In Google Shopping Scripts
Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices. Specifically, beginning October 15, 2014, there’s a chance that the second description line on your ads will be shaved off in favor of additional ad extensions when they’re served to … [Read more...] about Google: Your 2nd Description Line Will Start Disappearing on Mobile
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
At the outset I want to make clear that I’m with call tracking and call analytics provider, Convirza. Naturally, we’ve been playing close attention to the Google AdWords call tracking announcement and subsequent reaction. In this article we’ll explain why, contrary to what you might think, we were actually excited for Google’s announcement that they are providing call … [Read more...] about Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords]. Obviously, Google's self interests … [Read more...] about Morning Clicks: HTML 5 Ads on Google Display and More
