Driving B2B leads might not always be the science we want it to be, it can often be an art. We are required to get creative when a client needs an 80% increase in revenue YoY with only a 5% increase in budget. When we learned of this we realized that something special had to be done. We put our heads together to strategize a plan that could blow past these targets. Pulling our … [Read more...] about Is There a New Way to Fill the B2B Funnel?
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What Advertisers Need to Know About Apple’s & Facebook’s Changes
Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
Does ABM work? Case Study Details and Insights
“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many B2B marketers are understandably hesitant to go all-in on ABM. Not having a backend sales integration is also often a major reason why wading into the deep waters of ABM can be scary. We … [Read more...] about Does ABM work? Case Study Details and Insights
16 Commonly Asked PPC Questions (And Answers)
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Preparing for Apple's iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for … [Read more...] about January 2021 Updates to Paid Media Platforms
Target Competitors On Facebook Using Interest Based Audiences
Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors' audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product-related keywords, but what about a social media site like Facebook? There are no keywords, so what do you target? The first … [Read more...] about Target Competitors On Facebook Using Interest Based Audiences
How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers. The thing is, consumer trust is usually slow to build and easy to lose. You need to strategically and consistently convey brand messages that inspire … [Read more...] about How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
NEW Hero Conf & SearchLove Virtual Summit
Canceling our 2020 events left us missing you: the shakers and movers of digital marketing. We aren’t patient enough to wait until we’re back face-to-face... So we are bringing together our networks, virtually, with 20+ sessions aimed at arming the marketers of today with the newest updates, strategies, and efficiencies available in SEO & paid media. Without … [Read more...] about NEW Hero Conf & SearchLove Virtual Summit
Tools to Analyze Your PPC Competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. It'll take your competitive ppc analysis to the next level! Why is competitor … [Read more...] about Tools to Analyze Your PPC Competition
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends. I’ll outline two strategies that can help you dive deeper into assigning value to different stages of the funnel. As you gather more … [Read more...] about Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
So, You’re Taking over An Account. What Next?
Transitioning an account between managers is a process riddled with anxiety and confusion - from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship that is mutually beneficial for the agency and the client. Here are … [Read more...] about So, You’re Taking over An Account. What Next?
