In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of Editor provides a large list of product updates including filter adjustments, image extensions, updated statistic columns, detailed recommendations, ad strength review, and more. Impact: For … [Read more...] about December 2020 Updates to Paid Media Platforms
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How To Set Up Time Of Day Bid Adjustments
When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak … [Read more...] about How To Set Up Time Of Day Bid Adjustments
How To Calculate Effective Click-Thru Rate
When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the full picture of what is actually happening. When someone searches on Google, their click can go to a paid listing, but also to an organic listing. Thus, evaluating the effectiveness of your ads or presence using Google Ads' CTR could be … [Read more...] about How To Calculate Effective Click-Thru Rate
Lessons Learned in Automated Bidding for PPC
Hello there; Automated bidding, dear reader, is here to stay whether you’ve been embracing it with arms wide open or neglecting it like the Dursleys neglected Harry P. I started in this industry right around the same time automation was just starting to be rolled out, much less considered as a viable strategy for improved performance! Enhanced Cost Per Click (ECPC) … [Read more...] about Lessons Learned in Automated Bidding for PPC
Align Your B2B Digital Marketing Strategy With The Sales Team
Knowing your audience is important for any marketer, but it’s absolutely essential for B2B advertisers. Having the full picture of what a customer journey looks like helps you create a frictionless funnel for your users, and it means more quality leads. As we we reflect on the last year and plan for 2021, here are some helpful questions to ask yourself, your Sales team, and … [Read more...] about Align Your B2B Digital Marketing Strategy With The Sales Team
Do Display URLs Matter in Paid Search?
In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion rates. Does the URL displayed in your ad make a difference in performance? In this article, we are going to show you that it can make a difference. Display URL Examples Using … [Read more...] about Do Display URLs Matter in Paid Search?
How to Create Thumb-stopping Social Ads
We all have been there, where we have been patiently waiting to see the results of a newly launched paid social campaign that we have worked hours to plan, design and build. We had audience personas, the right campaign objective, a few high quality audiences and a few ads that we thought would resonate with our target audience. You even went the extra mile and used creative … [Read more...] about How to Create Thumb-stopping Social Ads
2021: The Year You’ve Been Waiting for & What You Need to Prepare
It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” of what marketers can do come shopping season. It means budgeting for the … [Read more...] about 2021: The Year You’ve Been Waiting for & What You Need to Prepare
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What my Industrial-age jargon actually means is, we need to make sure that we’re not forcing the algorithms to have to relearn in a way that will be detrimental to our performance. I’m going to spare you arguments as to why you … [Read more...] about What Marketers Need to Understand About Automated Bid Algorithms
Our Commitment to Diversity Begins with Paying Speakers
We’re committed to figuring out diversity. Our Diversity & Inclusion consultants recommended paying our speakers a stipend, and Hero Conf Austin, June 2-3, is where we'll start! The stipend amount is still being determined, and the goal of the stipend is to make the impact of travel costs negligible for our speakers. You might be surprised to learn that it’s … [Read more...] about Our Commitment to Diversity Begins with Paying Speakers
