Today we’ll cover how to integrate your brand’s LinkedIn Ads account with the Hubspot CRM and all of the ancillary benefits that come along with the integration. Connecting A LinkedIn Ads Account to Hubspot The first step in connecting a LinkedIn Ads account within Hubspot is ensuring that the user in charge of connecting the platforms has the necessary permissions. The … [Read more...] about LinkedIn Ads & Hubspot Integration: The Rundown
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August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
PPC Naming Conventions Guide [New Resource]
We are releasing a new, free resource: The Complete Guide To PPC Naming Conventions. Below is a quick summary of its contents. In this guide, PPC Hero author Vasco Vasconcelos covers: What to consider to add to your naming convention before launching new campaignsWhat is a parameter, a field, a separator, and an anchorGuidelines and best practicesBasic structure for you … [Read more...] about PPC Naming Conventions Guide [New Resource]
The Complete Guide To PPC Naming Conventions
Naming Conventions is by far my biggest pet peeve as a digital marketer. There is nothing worse than working with an existing structure that is confusing, disorganized, and underperforming because of it. Naming conventions is an important topic, especially in big accounts or if you are running cross-channel campaigns because it lays the foundation of how your reports and … [Read more...] about The Complete Guide To PPC Naming Conventions
Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
Do you have an ideal paid media budget, but are struggling to understand how much you need to invest across different campaigns to get the results you want? Or maybe you have a budget range and need to understand what results to expect at each end. There’s an underutilized tool for that - and it’s built right into Excel (or Google Sheets, if that’s what you … [Read more...] about Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
2 Tips For Identifying Mobile UX Gaps
Ensuring you are optimizing your website for mobile users is not a new concept. So why am I going to talk about the importance of having a mobile-friendly website now? Because it is still important and, as a full-time conversion optimization strategist, I still run into websites that don’t provide an optimal experience for their mobile users. This not … [Read more...] about 2 Tips For Identifying Mobile UX Gaps
How to Validate Marketing Tags and Pixels
Introduction Proper web tracking and measurement are vital to advertising. Accurate data helps optimize and report on campaign performance. The technical details can become overwhelming and seem like too much to handle. You may be tempted to sit back and hope that tracking comes through correctly rather than proactively checking it. In this article, we will cover how to … [Read more...] about How to Validate Marketing Tags and Pixels
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
Conversion Action Sets are one of the greatest in the evolution of Google products, and I’m surprised at the seeming lack of adoption across the industry. For this lover of B2B Marketing, my client’s funnels have never looked better and it’s because I can tightly control what lead types I want to generate from campaigns and I can control the cost through automated … [Read more...] about How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
Data Studio Tips Part 2: Intermediate
Welcome to Part 2 of our favorite Data Studio tips! If you missed part 1, check it out here - Data Studio Tips Part 1: Beginner. Custom Metrics & Dimensions It’s likely that at some point in your report creation, you’ll need a calculated metric or dimension that isn’t already included in your data set. Common ones are cost per lead (CPL) and click-through-rate (CTR), … [Read more...] about Data Studio Tips Part 2: Intermediate
Reach Out to the Right Decision-Makers on LinkedIn Ads
LinkedIn Ads is among the best marketing platforms for advertising to B2B audiences. This is due to both extensive user base and functional capabilities offered by the platform. However, with the multitude of tools available, we sometimes opt for the most straightforward out-of-the-box techniques, failing to adjust our tactics for the specific task at hand. This, in turn may … [Read more...] about Reach Out to the Right Decision-Makers on LinkedIn Ads
