Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
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Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
How To Use Geo Exclusions To Measure Brand Ad Value
In the Fall of 2019, the PPC Twitter-verse was newly abuzz with a question that has been around for as long as the industry has existed: is it worth it to bid on brand keywords? At the time, we wrote about that topic extensively - see Matt Umbro’s “The Great Brand Keyword Debate: What You Need To Consider” for a detailed recap. As with many questions, the answer to the … [Read more...] about How To Use Geo Exclusions To Measure Brand Ad Value
Tips for Building Expansion Proposals
When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher is to put an app in the limelight and occupy the … [Read more...] about Top 9 ASO Mistakes
Creating Compelling Video with YouTube’s Video Builder
Video advertising. Nearly every brand wants to test it, but nearly every brand struggles to create compelling video assets. “We don’t have anyone on our team that can create video.” “We don’t have the budget to hire a creative agency.” “Our creative team doesn’t have time or the expertise to create the videos we need.” “There are too many legal hoops to jump … [Read more...] about Creating Compelling Video with YouTube’s Video Builder
How Artificial Intelligence Can Change the Way We Shop Online
What comes to mind when you think of Artificial Intelligence (AI)? Maybe you think of robots taking over the world, like in the movies, or self-driving cars. Merriam-Webster defines artificial intelligence as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers and 2) the capability of a machine to imitate intelligent human … [Read more...] about How Artificial Intelligence Can Change the Way We Shop Online
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
Competitor Strategies for Lead Generation – A Case Study
As a result of COVID-19, many brands have been competing aggressively to drive the most leads possible in Google Search. I was recently approached by a brand team who was getting pressure from upper management to do just that in March. The team had a new responsibility of bringing in ? of their business’ revenue by increasing sales form submissions, which garner leads with high … [Read more...] about Competitor Strategies for Lead Generation – A Case Study
3 Ad Copy Considerations That Actually Make a Difference
When I first started online advertising, I thought ad copy was everything. In my mind, a slight change in wording such as “buy now” vs “shop now” could change the world. Then, I saw ad copy tests where the adjustments did nothing to improve performance. I’m not saying ad copy is completely irrelevant now but seeing instances where ad copy adjustments did not change … [Read more...] about 3 Ad Copy Considerations That Actually Make a Difference
Cross-Platform Lead-Gen Strategy That Lowers CPL
A strong lead-gen funnel is more important than ever especially considering the COVID time period in which I am writing this. Informing users and helping guide them through the funnel is the best way to continue to drive qualified leads. One of the better strategies I have recently implemented is a cross-platform play between LinkedIn and Facebook - gaining qualified users … [Read more...] about Cross-Platform Lead-Gen Strategy That Lowers CPL
How To Maximize eCommerce Revenue When Demand Skyrockets
There is no doubt the recent stay-at-home orders have impacted businesses in a big way. Some businesses have experienced significant revenue loss, while some eCommerce companies are seeing record revenue months. The current pandemic has changed search behavior as more people shift to buying online. Many eCommerce businesses have experienced an increase in conversion rate … [Read more...] about How To Maximize eCommerce Revenue When Demand Skyrockets
