COVID-19 is impacting every area of our lives. Working for an agency, or within a marketing department, I imagine it impacted your client’s marketing budgets (or your own) for the immediate future and most likely, for the rest of the year and into next year. I have a client that was severely affected by COVID-19 in an extremely positive way - they could not keep up … [Read more...] about 3 Forecasting Strategies For PPC Data Anomalies
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Boosting Sales Consistently with the Right Product Video
Even today, people find it hard to trust online shopping. It makes sense, though: you can’t touch, try or test the product with your own hands. Not to mention that, all too often, you don’t get what you thought you would get. And is there anything more frustrating than that? Luckily, eCommerce marketers found a great solution to bridge the gap, foster trust, and prompt … [Read more...] about Boosting Sales Consistently with the Right Product Video
UPDATED! The Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month. We just updated the dashboard with the newest data! Here are … [Read more...] about UPDATED! The Paid Media Pulse COVID-19 Dashboard
Reduce Ad Copy Mistakes With Ad Content Calendars
When working with paid search campaigns, we sometimes work in a silo and get sudden demands from content or merchandise teams. These requests are usually centered around changing ad copy to reflect upcoming sales, promotions, or sponsored events. As many of you know, ads written under stress and with short turnaround times are far more likely to have mistakes or be misaligned … [Read more...] about Reduce Ad Copy Mistakes With Ad Content Calendars
How To Merge PPC Data Across Platforms
“Data data everywhere, nor any report to view” Data comes in all shapes and sizes, from multiple platforms and in various formats. When it comes time to build a report or run an analysis, it oftentimes is very cumbersome to merge data sources. This post will describe common methods of PPC data aggregation. Combining Data In Google Sheets Perhaps the simplest method of … [Read more...] about How To Merge PPC Data Across Platforms
4 Tips For Facebook Catalog Sales Campaigns Efficiency
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is to upload the inventory information of an online store to the advertising platform and use it for dynamic retargeting with the ad information and creative being pulled from the product information uploaded or … [Read more...] about 4 Tips For Facebook Catalog Sales Campaigns Efficiency
3 Ways To Build Customer Loyalty During A Crisis
As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem obvious so let me explain. When I say, “keep the customer at the forefront of the decision-making process,” it isn’t just about the “put the customer first” or “the customer … [Read more...] about 3 Ways To Build Customer Loyalty During A Crisis
Click Share Vs Impression Share – Which One Should You Care About?
The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking down what the famous share metrics actually mean! Metric Definitions Here is how Google define these terms: Search Impression Share: Impressions you’ve received on the Search Network divided by the estimated number … [Read more...] about Click Share Vs Impression Share – Which One Should You Care About?
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a customer follows through with their stay, automatically adjusting bids to maximize booking value. In the next few weeks, expect the rollout … [Read more...] about May 2020 Updates to Paid Media Platforms
How Data Science Can Improve PPC Performance
As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning theories into tangible evidence. One data science term you might come across is big data. It refers to large and complex data sets used to identify trends and patterns that can help businesses make better, more … [Read more...] about How Data Science Can Improve PPC Performance
A Comprehensive Guide to Ad Testing
Back in the olden days, ad copy testing consisted of adding exclamation marks or using proper case. That was also when you only had one headline. Times have changed and so has the sophistication of ad testing. I’ve compiled a list of things to take into consideration for your next ad test. Draft a Google Experiment or run test in the current ad group? After talking to … [Read more...] about A Comprehensive Guide to Ad Testing
PPC News: Keeping Pace with the Industry
The digital marketing landscape is constantly changing. Being a good digital marketer means keeping tabs on these changes so you're marketing strategy can keep up too. This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry. And hey, you’ve already made it here, which means you’re doing great so … [Read more...] about PPC News: Keeping Pace with the Industry
