An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, … [Read more...] about From Last Click To Position-Based: An Attribution Test
Search Results for: google
A Quick Look at Walmart Media and Spiceworks
Our general group chat is often teeming with questions like “who’s using Walmart Media?”, “DM me if you’ve been running on Spiceworks”, “does Safari have a UI?” This has been making me curious so I went nosing around for those sweet, sweet, deets. Below are some of my impressions and takeaways for these platforms: Safari We all know how I feel about Apple Search Ads, but … [Read more...] about A Quick Look at Walmart Media and Spiceworks
Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak. Nearly all businesses have been impacted in some way by the coronavirus and the PPC world is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your PPC account is likely not positive. With that, let’s take a … [Read more...] about Has COVID-19 Affected Your PPC Accounts?
The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and even update product listings sometimes. But hey, it works! This is one of the most common optimization strategies on Amazon today and it is also one of the most efficient ones. It involves … [Read more...] about The Grind! How to Rank Higher on Amazon
Paving Our Way Towards Automated Bidding
Google has made it clear that automation is in our future and that it is better to learn how to utilize these tools now and learn how to use them in our accounts. I am going to describe how one of our accounts had tried automation several times before, but we never saw long-lasting results. Our team decided to brainstorm that we were moving towards a world where manual bidding … [Read more...] about Paving Our Way Towards Automated Bidding
Marketing On Amazon [Report] – My Top Takeaways
Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I've read the entire report and want to share my top takeaways with you. I've segmented my takeaways by roles: marketing technicians and marketing strategists. Before diving in, I'd like to mention that the first 100 marketers to get this report via … [Read more...] about Marketing On Amazon [Report] – My Top Takeaways
Search Terms Report: Why and What to Look For
What the Search Terms Report Is and How It Works The search terms report is a list of search terms that people have used and resulted in your ad being shown, according to Google. “Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. The search terms report is a list of search terms that people have used, and … [Read more...] about Search Terms Report: Why and What to Look For
Why An Omnichannel Strategy Is The Key To Facebook Ads Success
“I see it. I like it. I want it. I got it”. These lyrics from Ariana Grande’s 7 Rings may have topped the charts, but the customer journey is beyond outdated. Customers very rarely see something and immediately go to the checkout. The reality is a little more complicated. Customers might see something they like on a billboard. Research it on a … [Read more...] about Why An Omnichannel Strategy Is The Key To Facebook Ads Success
The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on your agility, and on who else is playing at your table. And there tends to be more and more players at Amazon Marketing. We interviewed around 25 professional players; Amazon marketing experts, Sellers, Vendors, technology … [Read more...] about The Amazon Table is Open. Place Your Bets!
4 Tips to Make Your DV360 Campaigns Heroic
1. Make your budget as efficient as possible: Programmatic can be time-consuming and intricate enough without having to spend hours manually adjusting every single tactic. If you are a DV360 user, I highly recommend using the budget optimization feature within the Insertion order settings. This will allow the system to automatically assign the allocated IO budgets to the … [Read more...] about 4 Tips to Make Your DV360 Campaigns Heroic
Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Work (And How to Get it Right)
If you’re an online business owner, chances are that you understand that content marketing is a great marketing tactic for growing your online brand. This is because, apart from helping you to get leads for your business, it’s also an amazing sales generation machine. Due to this, a lot of B2B and B2C brands invest heavily in content marketing, and also getting awesome … [Read more...] about Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Work (And How to Get it Right)
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads Share Remarketing Lists Across Your Account Manager Details: To make audience list sharing easier for advertisers with a manager account, you can now enable continuous audience sharing across accounts within your manager. Impact: Most advertisers utilize audience lists in … [Read more...] about February Updates to Paid Advertising Platforms
