Strategic Metrics: What Matters (And What Doesn't) [Webinar]

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

Strategic Metrics: What Matters (And What Doesn’t)


Metrics are handy tools that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use which metrics and when not to?”

Lucky for you, the Heroes at Hanapin have an answer for you! This Thursday, two of our best and brightest will discuss all of those things that can help push your business over the edge and even walk you through how to do it! They’ll explain to you how not all metrics are created equal, the importance of using the right metric in the right situation and which metrics are the most important! Learn details about how metrics work, ask questions that have been gnawing at you, and hear what they think the overall best metrics are!

During the webinar, they will provide live explanations of when you need metrics and when you don’t. Kayla Kurtz and Jeff Baum will give you advice on how to choose which metrics to track in a PPC campaign. After a quick introduction, Kayla and Jeff will help you to get those pressing questions answered and get tracking!

This week’s webinar will focus on how to use metrics the way a hero does:

  • How to determine what metrics you need
  • How to give your keywords full credit in anaylitics
  • How to follow web conversions by tracking metrics
  • How to manage your accounts using metrics to track your progress

Space is Limited – Register Today!

Register for a free PPC Agency webinar now

This webinar occurs on Thursday, December 5th at 12:00 pm EST.