The [FUN]damental Guide to PPC for Education Marketers

Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student
enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target
personalized messages to specific campuses if you have multiple locations, and strategically
remarket to those students that may have landed on your site but haven’t converted yet.

 

In this guide, you’ll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup, that’s in there. Want to take your ad copy to the next level? Look no further.

 

You’ll learn expert tips about:

 

  • How to use the Google Display Network to your full advantage
  • Tips to improve your ad copy and increase conversions
  • What reports you need to be using in your marketing strategy
  • How you can increase your conversions by 425% with ad customizers

 

 

Get the guide

 

What the State of PPC Report Reveals for 2018

This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.

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