The State of Paid Social 2017

72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%?

Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say they will increase their social spend by 2018.

 
We’re excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.
 

You’ll learn expert tips about:

 

  • Which platforms you should be putting your budget dollars into
  • Which features work and don’t work for different industries
  • What’s the next big thing in social

 

 

Get the guide

 

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