“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge
Landing pages are crucial to a PPC campaign. Your traffic needs to end up doing something of value after you’ve acquired traffic – otherwise you’ve wasted money. And no one wants to waste money. Landing pages aren’t always easy though. There’s a number of things to think about, beyond just the design.
This 50-page guide by Unbounce will teach you everything you need to know to increase Quality Score, improve conversion rates, and lower the cost per acquisition by using relevant landing pages.
- The 2 pillars of successful landing pages for PPC
- How to identify & capitalize on user intent
- How to decode Quality Score
- When to sacrifice Quality Score for conversions
- How to build the Ultimate PPC Landing Page
Don’t waste money; start creating PPC landing pages that convert
Download This Ultimate Guide Today!