April 29, 2014
“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge
Landing pages are crucial to a PPC campaign. Your traffic needs to end up doing something of value after you’ve acquired traffic – otherwise you’ve wasted money. And no one wants to waste money. Landing pages aren’t always easy though. There’s a number of things to think about, beyond just the design.
This 50-page guide by Unbounce will teach you everything you need to know to increase Quality Score, improve conversion rates, and lower the cost per acquisition by using relevant landing pages.
Don’t waste money; start creating PPC landing pages that convert
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