Vote Now For The 2017 Top 25 Influential PPC Experts!
April 28, 2017
I know Hero Conf JUST happened and we are all getting back into the groove of things, but it is already that time of year. The time to recognize those PPC experts that you love following on Twitter, are always attending their webinars, and feel your mind explode with awesome knowledge anytime you see them speak. The time to VOTE for PPC Hero’s annual list of the Top 25 Most Influential PPC Experts for 2017 is now! Last year, Purna Virji rose the ranks and beat out the 3-time champion, Larry Kim. Who will win the top spot in 2017??
We’re asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our industry. How do we define influential? Here are a few items to take into consideration.
PPC Knowledge – Perhaps the most important characteristic, one has to understand PPC inside and out. Does this person properly know how to track Dynamic Search Ads? How about the factors involved with improving Quality Score? The PPC expert must know the intricacies of the industry.
PPC Innovation – To truly be an expert, one must constantly be trying to improve the knowledge and ingenuity of the industry. Perhaps through a new ad copy test, a different way of looking at remarketing, or even thoughts and opinions on how voice search and AI are going to transform the industry, the PPC expert welcomes the challenge of the unknown.
Awareness – How visible is the expert? In other words, how much information and opinion is the expert providing to the industry. This knowledge may come in the form of blog posts, webinars, speaking engagements, or even tweets.
For the past two years, we have included a section to nominate an up and comer and will continue on with that trend. We’re giving you an opportunity to recognize the next great PPC influencer!
Vote in the below form by
Midnight EST on Monday, May 15th!
Browse By Category
The Great Rollover: Google Pushes Universal App Campaigns
Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns.
Making the Case for the Customer Journey as an Important Piece of the Digit...
Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able...
A Strategic Overview For Getting Started With Twitter Ads
Thinking about advertising on Twitter? Learn the basics for setting up a strategy for Twitter Ads including targeting, budgeting, and creatives!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Why Manual Bidding Will Slowly Ride Into The Sunset
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding.
My Summer with Hanapin Marketing
Looking for an internship program? Read about an intern's experience with client services at Hanapin Marketing!
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.