Down The Rabbit Hole - Optimizing Programmatic Campaigns
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As we approach summer, it’s once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015. Larry Kim was recognized as the top PPC expert in both 2014 and 2013. Who will be number one this year and who will make the cut?
That’s where you come in! We’re asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our industry. How do we define influential? Here are a few items to take into consideration.
PPC Knowledge – Perhaps the most important characteristic, one has to understand PPC inside and out. Does this person properly know how to track Dynamic Search Ads? How about the factors involved with improving Quality Score? The PPC expert must know the intricacies of the industry.
PPC Innovation – To truly be an expert, one must constantly be trying to improve the knowledge and ingenuity of the industry. Perhaps through a new ad copy test or a different way of looking at remarketing, the PPC expert welcomes the challenge of the unknown.
Awareness – How visible is the expert? In other words, how much information and opinion is the expert providing to the industry. This knowledge may come in the form of blog posts, speaking engagements, or even tweets.
We’ve also put more of an emphasis on international PPC experts this year as we know that there are many amazing PPC professionals around the world. To that end, we’ve created a reference guide of international and USA based PPC experts to help you with your voting.
Note that no Hanapin team members are on this list. We value our own heroes, but have not included them here.
New for this year, we’ve also included a section to nominate an up and comer. We’re giving you an opportunity to recognize the next great PPC influencer!
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