On Demand Mozinar

Webinar - Testing Your Creative: Small Changes with Big Effects

More about this Webinar

Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue.

In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates.

The original webinar was presented and moderated by Moz. Once you fill out the registration form, you will be directed to the webinar recording on Moz’s website.

You’ll get expert-level PPC tips like:

  • Why ad testing is so important to your PPC
  • Setting up an ad test, along with 23 test ideas
  • Preparing to test your creative
  • How to determine your metrics on what is successful
  • 10 real tests and results we’ve seen

Presented By

Carrie Albright

Carrie Albright

Senior Account Manager


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