February 19, 2015
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This white paper will cover 15 audiences that you didn’t know you could use in remarketing. The focus will be on Google Analytics because that is where the creativity in list building exists.
In this Whitepaper we’ll discuss:
- How to build a creative remarketing list
- Remarketing to users by computer or device type
- Targeting visitors that are extremely interested in specific products
- Using the acquisition channel for specific campaigns