Why Your Agency Should Be Using a Consultative Approach
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When working with your agency, do you feel like just another client? Like every email you get is a template and sent to every account they work with? The Consultative Approach dives deep into your individual problems as a company and is more focused on achieving goals, not simply checking off tasks. In order to make this work, rather than focusing solely on short-term wins that aren’t sustainable or relying on our clients to drive strategy – we’ve found it imperative to take a longer-term approach towards our client accounts and dig in to what’s best for their brand, not just their PPC performance.
In this webinar recording, our Hanapin experts Kayla Kurtz and Cassie Oumedian will explain further the Consultative Approach, and why it is vital to achieve a successful and meaningful agency-client relationship.
You’ll get expert tips like:
- What is the Consultative Approach and how is it different from previous client/agency relationships?
- What does the Consultative Approach sound like? (Aka: what questions should your agency be asking?)
- How can you go about implementing the Consultative Approach?
- Success Story – the Consultative Approach in action!
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