Monthly Archives: July 2010

PPC News Roundup for July 2, 2010

Getting the consumer to your site is only half the battle.  Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits.  *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well!

Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us know when to conclude our tests so we can analyze our results. These tips will help you get the most out of your tests and will make sure the time spent setting them up is well worth it.

Head over to the PPCBlog for an interesting read on the importance of headlines in PPC advertising.  To an expert, this little fact might be nothing new, but this post is a must read as it goes into depth about the role of headlines, not only in PPC campaigns and traditional advertising, but also in our overall media culture. Brevity, relevancy, and simplicity are the keys to success for higher CTR and conversion rates.

Josh Dreller over at Search Engine Land has come up with a list of 11 Inventory Sources for Keyword Marketers. From Twitter and Facebook to the Internet Yellow Pages and Shopping Engines, this list includes some of the top ad inventory for search marketers.

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Our Greatest Hits for June 2010

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

This month’s top post goes to Erin and her how-to guide on Google AdWords settings. All the Google settings can be a little overwhelming at first, but the benefits of putting together the right combination of settings is well worth the time. The key to finding a successful combination is through testing and exploration. If all works accordingly, you will see additional clicks and conversions in no time.

Since we aren’t lucky enough to have unlimited budgets, Jen walked us through 10 tactics to utilize when projected over monthly budget. Nobody likes to close in on the end of a month and realize they are going to be forced to pause their account due to budget concerns. Jen suggests small, but frequent budget management throughout the month can help you stay on top of your spend.

In our next greatest hits post for the month of June, Google AdWords released a new tool into beta testing and Erin comes through with the inside scoop. The initiative is called AdWords Campaign Experiments (ACE for short), and the new feature helps account managers monitor and control tests that they are running within an account. Erin provides a guide to the new beta tool and gives her insights on how to best utilize Google’s latest feature.

Finally, in the month of June, Jessica taught us how to avoid the “banana peels” in Google’s Content Network and increase our overall visibility and relevancy. This informative post outlines tips for managing your content placements, ad groups, and keywords. Managing your content network can be a complex task, but in the long run, it will help to lower your CPL and ultimately make your content campaigns more profitable.

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