Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus.
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
- The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.Erin’s guide on landing page best practices drew in the most visitors for the month of July. Erin reminds us that the landing page is the first visual introduction of your brand to the customer. Thus, it is vitally important to not only optimize your landing pages for success, but to also understand how a user sees and interacts with the page. Make sure not to miss her blog providing a number of valuable tips on what a user expects to see post-click.