Archive for the ‘Webinars’ Category

Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we’re not stopping! Next up in our webinar series, Kayla will present “Ad Writing and Testing- Benefits and Best Practices.” This session will cover basic to advanced best practices and strategies, so all levels of expertise are encouraged to attend!

Join us Monday, February 20 from 5:00-6:00 EST. Register HERE!

Features and Benefits of attending this session:

• Preview a checklist for ad writing best practices
• Learn

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View the recorded session of our “When and How to Increase PPC Budgets” webinar!
In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his past experiences. Use the session as professional development for yourself or for a staff of PPC managers.

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Spend more, make more, right? Unfortunately, increasing your budget doesn’t always lead to more revenue. But, if you use historical performance, identify profitable opportunities, and our tricks for ensuring more budget equals more revenue, you are more likely to see your profits grow with your PPC budget.

Calling all agencies, internal PPC managers, and anyone holding marketing purse strings! If you’ve ever been disappointed in the lack of results after increasing your budget, or if you have been contemplating the next …

Yesterday, Jessica Cates hosted a webinar on how to budget and bid successfully. She discussed bidding strategies, finding your account “sweet spot,” and most importantly, calculating and improving your return. We want to thank everyone who participated and asked some great questions! For those of you who could not attend, we missed you! And, because we don’t want you to miss out, you can still view the session by clicking the link below. Enjoy!…

Do you want to know:
- Budget tactics and bidding options available to PPC managers?
- How to find the bidding “sweet spot” for your PPC account?
- How to calculate your return on ad spend?
- How to improve that ROAS?

If you answered YES! to any of the above, you should join Hanapin Marketing Account Executive Jessica Cates as she walks you through the facets of budgets and bidding in paid search marketing. Through a combination of case studies and strategies, you will …

For those of you who were not able to attend last night’s live webinar, have no fear! Below is a link to watch the recorded session. Abby discusses Account Structure best practices, common Quality Score misconceptions, and tips to improve Quality Score! Enjoy!

https://www3.gotomeeting.com/register/364218934

Hanapin Marketing is excited to announce our first-ever webinar, Tips to Boost Quality Score: Structuring Your Account for Success. We’ll begin by briefly covering account structure and settings best practices, then we’ll dive into how to analyze your account’s Quality Score and offer tips for improving account structure to boost Quality Score. We’ll include a step-by-step process for analyzing account Quality Score, as well as offer some likely little-known tips about this obscure metric. Join us Tuesday, November 29 from …

This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one!

Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, and run between 35-50 minutes.

PPC: Not Just About the Numbers
September 22
Alissa Ruehl, speaker

PPC Negative Keywords: Maximizing the Positive Effect
October 13
Ken Jurina, …

On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online.

The Talking Tech series of webinars were developed in order to allow technology industry innovators to offer business, non-profit, education, and government leaders technology tips …