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Archive for the ‘Webinars’ Category

Webinars are a PPC Hero favorite. As PPC webinars are both engaging and informative, we take on the task of announcing upcoming webinars, as well as reviewing and sharing insights from those that are attended by the PPC Hero team.

Some PPC Webcasts/Podcasts You Should Check Out!

September 15th, 2009 | Joe | Webinars

This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one!

Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, and run between 35-50 minutes.

PPC: Not Just About the Numbers
September 22
Alissa Ruehl, speaker

PPC Negative Keywords: Maximizing the Positive Effect
October 13
Ken Jurina, …

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Free Technology Webinars for Small Businesses and Non-Profits

April 7th, 2009 | Jessica | Webinars

On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online.

The Talking Tech series of webinars were developed in order to allow technology industry innovators to offer business, non-profit, education, and government leaders technology tips …

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Lessons Learned From SMN’s “Paid Seach for Big Sites, Big Brands” Webinar

January 15th, 2009 | Pete | Webinars

Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how to manage paid search efforts for large-scale companies.

The webinar was thus geared towards in-house PPC efforts for these companies. That being said, …

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We Recommend You Attend These Two PPC Webcasts From Search Marketing Now

November 9th, 2008 | Joe | Webinars

One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that the Search Marketing Now team has two great webcasts coming up. Here is the schedule:

November 11 – 1 PM EST

Writing Killer Text Ad …

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Recap of Google’s Holiday Shopping Guide 2008 Webinar

September 24th, 2008 | Amber | Webinars

Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season.  It’s important for me to get a head start for the holiday season in order to generate the most sales possible, and it’s becoming a priority for other internet retailers as well. In this webinar recap I’ll go over some of the 2007 holiday shopping trends, followed by recommendations for the …

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Learn How to Humanize Your Marketing in a Free Webinar

June 23rd, 2008 | John | Webinars

One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at Compendium Blogware and Vontoo are masters at helping businesses do just that.
People like people. People buy from people. It’s as simple as that.
–Chris Baggot CEO/President Compendium Blogware
These two companies have joined forces to present a …

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Manage Big, Complicated PPC Campaigns with Less Frustration!

June 17th, 2008 | Amber | Webinars

Just in case you missed the “Managing Big, Complicated PPC Campaigns,” webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here.

What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you have multiple placement and keyword targeted campaigns and you’re not currently using any third party tools to help you manage …

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A Quick Review & Expansion on “Best Paid Search Practices”

May 9th, 2008 | Joe | Basic PPC Strategies, Webinars

Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and additional resources for further research. I recently read “Paid Search Best Practices: 10 Tips to SEM Success” …

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7 Things I Learned From Enquiro’s B2B Expert Series Webinar, “Coaxing the Conversion”

March 17th, 2008 | John | Webinars

Last Friday I had the opportunity to participate in a webinar sponsored by Enquiro titled “Coaxing the Conversion.” This was the first in their new B2B Expert Series. Recently, I’ve been racking my brain on strategies for a particular B2B client of mine so the prospect of getting some research-based landing page suggestions had me quite excited. The webinar promised to present “what the latest research tells us about landing page content and layout.” Here are …

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We Enjoy a Good Webinar

March 16th, 2007 | Joe | Webinars

We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a low-traffic, supplemental search avenue for our clients. However, since they are #3 in the game, we are always looking for ways to get better results. Perhaps their content distribution might just help. What’s everyone else’s thoughts on the MSN …

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