4 World-Class Hero Conf London Keynotes
October 13, 2016
There are just 11 days remaining until PPC Heroes far and wide meet for London’s Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul’s for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience.
We’ll also have 4 incredible keynote sessions from industry luminaries and major PPC players. You’ll get inspired by sessions from:
Sophie Newton, Director at Brainlabs
The Future of AdWords is Automated
The AdWords system has evolved so quickly that what used to be a simple exercise of choosing some keywords and setting some bids is now anything but simple. In a basic AdWords account with 10,000 keywords there are a trillion different data points every single day. At the same time, programmatic is overtaking traditional media buying for display and even for TV and forcing marketers to think in a much more tech-driven way. Online advertising is becoming increasing complex – we all agree that automation is not optional. Sophie believes the future digital marketer will need to understand a vast array of technical tools in order to navigate this automated world or they’ll be left behind.
John Diorio, Group Product Manager for AdWords Reporting & Insights at Google
Fireside Chat with Google
Join Hanapin Marketing President Jeff Allen as he sits down to John Diorio to discuss the future of advertising with Google. This unique and intimate session will dive deep into the changes you can expect from AdWords over the next 6 months. Discover the secrets behind the dizzying array of new features and rollouts. This is a session the everyday PPC account manager simply can’t afford to miss.
Frederick Vallaeys, CEO at Optmyzr
Inside the AdWords Black Box with an Ex-Googler
With a dizzying array of features available in AdWords, which ones are really worth your time and effort? To answer that question, it might be helpful to understand how Google thinks. So Google’s former AdWords Evangelist will take you inside the black box and teach you how to think like a Googler.
You’ll come away with a better understanding of when to adopt new features, how to manage your bids better, how to improve Quality Score, how to properly count conversions, how to write the perfect Expanded Text Ad, and what else to expect from AdWords in the next year.
Tor Thompson, EMEA Regional Director at Bing
Characterising Search: Building Character with Bing Ads
Character. It is the quintessential trait that distinguishes an individual from the crowd. As the challenger brand in search, Bing has to walk a fine line between offering feature parity with Google and differentiating its advertising platform. In short it needs to add character. Join Tor Thompson to explore how Bing has been developing its character with subtle nuances, a blend of new experiences and touches of flare to make it stand out in the search arena
Don’t miss out on these and 40 other all-new, all-PPC sessions at Hero Conf London. Act now to grab one of our final seats!
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Boost PPC lead quality through these 3 tips for B2B marketers.
Attributing Your Brand's PPC Success Accurately Across Platforms
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
Come for the Content, Stay for the Networking
Take a peek into the dedicated time we've built into the Hero Conf experience that will land you on the inside track of networking.
Bing Ads Releases New Audience Features
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.