4 World-Class Hero Conf London Keynotes
October 13, 2016
There are just 11 days remaining until PPC Heroes far and wide meet for London’s Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul’s for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience.
We’ll also have 4 incredible keynote sessions from industry luminaries and major PPC players. You’ll get inspired by sessions from:
Sophie Newton, Director at Brainlabs
The Future of AdWords is Automated
The AdWords system has evolved so quickly that what used to be a simple exercise of choosing some keywords and setting some bids is now anything but simple. In a basic AdWords account with 10,000 keywords there are a trillion different data points every single day. At the same time, programmatic is overtaking traditional media buying for display and even for TV and forcing marketers to think in a much more tech-driven way. Online advertising is becoming increasing complex – we all agree that automation is not optional. Sophie believes the future digital marketer will need to understand a vast array of technical tools in order to navigate this automated world or they’ll be left behind.
John Diorio, Group Product Manager for AdWords Reporting & Insights at Google
Fireside Chat with Google
Join Hanapin Marketing President Jeff Allen as he sits down to John Diorio to discuss the future of advertising with Google. This unique and intimate session will dive deep into the changes you can expect from AdWords over the next 6 months. Discover the secrets behind the dizzying array of new features and rollouts. This is a session the everyday PPC account manager simply can’t afford to miss.
Frederick Vallaeys, CEO at Optmyzr
Inside the AdWords Black Box with an Ex-Googler
With a dizzying array of features available in AdWords, which ones are really worth your time and effort? To answer that question, it might be helpful to understand how Google thinks. So Google’s former AdWords Evangelist will take you inside the black box and teach you how to think like a Googler.
You’ll come away with a better understanding of when to adopt new features, how to manage your bids better, how to improve Quality Score, how to properly count conversions, how to write the perfect Expanded Text Ad, and what else to expect from AdWords in the next year.
Tor Thompson, EMEA Regional Director at Bing
Characterising Search: Building Character with Bing Ads
Character. It is the quintessential trait that distinguishes an individual from the crowd. As the challenger brand in search, Bing has to walk a fine line between offering feature parity with Google and differentiating its advertising platform. In short it needs to add character. Join Tor Thompson to explore how Bing has been developing its character with subtle nuances, a blend of new experiences and touches of flare to make it stand out in the search arena
Don’t miss out on these and 40 other all-new, all-PPC sessions at Hero Conf London. Act now to grab one of our final seats!
Browse By Category
Why Manual Bidding Will Slowly Ride Into The Sunset
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding.
My Summer with Hanapin Marketing
Looking for an internship program? Read about an intern's experience with client services at Hanapin Marketing!
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
3 Easy Landing Page Updates To Improve Quality Score
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
Ads in Mobile Apps: Not Just For Other Mobile Apps
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
Automate Your Manual Bidding Strategy Using Supermetrics
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.