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6 Tips on Passing the Google Adwords Qualified Professional Exam
April 6th, 2010 | Dan | Exams, Google AdWords


I recently had an opportunity to take the Google Advertising Fundamentals Exam, what fun! Overall it was a good experience, but here are a few tips that I wish I had known before taking it:

1) Read all of the materials in the learning center for the exam. Even if you’ve been working with Adwords for a while, this could still be useful for the random trivia they throw at you. Especially if there’s a new feature or if one might have been updated.

2) Watch all of the videos. Whether it was intentional or not, there are topics which are not covered in the readings but covered in the videos. You’ll definitely have a few gaps in your learning, if you skip the videos. Here is one that I thought was great at explaining quality score.

3) Best practices for ads are important. Review Google’s list for the exam.

4) Know what to expect when you click Begin Exam. Once I started the exam, my screen blacked out, so I only had the exam in front of me…. no googeling! If you plan on using notes, print them out.

5) 120 questions and 120 minutes. I nearly ran out of time, so bust out the questions you can. As with most certification exams, at least put down an answer and mark it to come back to, before you finish.

6) Experience counts. If you’ve been working with accounts for any amount of time the exam will be much easier for you. Some of the questions have you thinking through real life scenarios and choosing the best solutions. New account managers may find it a little more challenging.

Before taking the exam, I wasn’t quite clear on the adwords account access levels. Know the limits you can place on accounts! Also be fully aware that text, image and video ads are all covered equally. If you’re more familiar with one than the other be sure to read up. Best of luck!

Related posts:

  1. 5 Tips on Passing the Google Adwords Qualified Professional Exam
  2. Everything You Need To Pass The Google Advertising Fundamentals Exam
  3. Everything You Need To Ace Microsoft’s adExcellence Exam
  4. Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
  5. The Complete Guide To Taking The Microsoft adExcellence Exam

This entry was posted on Tuesday, April 6th, 2010 at 12:02 pm and is filed under Exams, Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://anandmistry.wordpress.com/ Anand Mistry

    Hello Dan,

    I am interested to give exam. But, I will read your recommended link but before that, I have some questions.

    * If I will pass out this exam so, will it help me in my career?
    *Will Google send me any certification for that?

    This is just bubble question & want to ask. Thanks for your valuable article.

    • Dan

      Hi Anand,

      It should definitely help you with your career as employers will know Google tested you on their product and you passed. It’s at least better than saying you know something without having anything to back it up!

      Google allows you to tie your certification with a Google account, which allows you to present it to anyone you like. Hope that answers your question.

      • http://twitter.com/AnandHMistry Anand Mistry

        @Dan

        Thanks for your reply. I started preparation for it.

  • Jack Porter-Smith

    Great article Dan. I took the fundamentals exam in November and agree with everything you say. To be honest, even with all the reading and videos, I think I would have struggled if I didn’t have the practical experience to help me think my way through real life scenarios as you say.

    I would add that there is no rush for people to take it, especially for those that are new to AdWords. Even if you pass the exam within 1 day of opening an account you won’t be qualified until you meet the other requirements of $1,000 managed spend and 90 days of activity. Therefore I would recommend that new advertisers take this time to get familiar with the AdWords interface and how it works, learn up on the help centre and then make taking the exam your last step toward being qualified after you have managed the account for 90 days.

    Cheers,

    Jack

    • Kevin

      There is no minimum ad spend requirement anymore to become Google Adwords Professional.

      Great tips!

      Thanks,

      Kevin

      • Raheel

        So meaning, if we just take the PPC Individual Qualified exam, we simple get the certificate and don’t need to manage any campaign for 90 days?

  • http://www.webuildyourblog.com Andrew@BloggingGuide

    Will be remembering and bookmarking these tips. Thanks for sharing!

  • http://www.twitter.com/pavlicko Pavlicko

    Good tips Dan,

    even if you work with adwords on a daily basis, there’s a good chance many of the questions will catch you off guard. still, with a bit of study, most should pass no problem.

    I did a ’10 tips for passing adwords certification’ a while back – if you want some more tips, check em out: http://tampaseo.wordpress.com/2009/06/10/10-tips-for-passing-google-adwords-certification/

  • Martijn

    Thanks for the tips! Is there any MUST-HAVE reading? Or just the complete helpcenter? ;)

    Martijn.

  • http://www.ipassexam.com Courtenay Probert

    Great tip Dan

    Can I be so bold as to offer a 7th tip!

    Practise makes perfect, use the Adwords question bank at: http://www.ipassexam.com
    Using the iPE question bank can help identify weaknesses and prepare yourself for the type of question your likely to encounter when sitting the exam.

    Please excuse the blatant product promotion (blush), but hopefully you will agree that it’s genuinely advantageous to prepare using mock exams.

  • Marcus Im

    Thanks for these tips. I am slowly aiming to earn my certification and these tips are really helpful, especially considering none of my direct contacts have gone through the Adwords certification process before.

    I should definitely do some more research into video and image ads since I have only worked on text ads. Anyway, thanks again.

  • Arindam

    Hi,

    Very help ful insights.
    But have a query.

    Google Adwords Learning Centre does not contain Multimedia lessons anymore.

    Can you guide me as to how i can locate similar videos.

  • Chipper

    What was your score?

  • Jeffrey

    Just passed the Fundamental and Search Advertising Exams in first tries. This post helped a lot. Thanks to your useful tips, I did not waste my money on unknown online test bank. As a recent graduate student desperate for a job, I am so glad to be certified by Google. I hope the certificate will smooth my job seeking process. Thanks again for your kind sharing. I got 91% on both of them by reading all the materials at least twice and highlighting seemly trivial details, which are huge parts in the exams.

    • Howard

      hey guys,

      I want to take the exam, how much time should I devote to studying? I’m familiar with the material and looked through tutorial, which seems logical, am i underestimating the exam?

      Thanks

  • http://www.pearl-photos.co.uk Chandresh

    Hi Dan, nice information.
    Is google adwords learning center lesson enough for Google Advertising Fundamentals Exam?

  • http://www.squidoo.com/google-adwords-courses Online

    Although I have an active Adwords account for over 2 years now and have even read many books on Adwords, I’m still not sure whether I’ll be able to pass it or not. The reason is obvious most of my campaigns at Adwords ended poorly.

    I reached here in search of more information, as I’ve already read the material provided by Google Learning Center, the video’s that are available at Youtube are more about the practical advertising approach and are not specially created for these test.

    • Bethany

      I highly recommend taking the AdWords practice test from ipassexam.com. The format is similar to the actual AdWords test and it was the best tool I used when studying for the exam.

      • http://profiles.google.com/cprobert Courteney Probert

        Thanks for the kind words Bethany. I’m glad you found ipassexam.com to be useful. We try our best ;)

  • google ad words mock exam

    Hi!
    If you’re planning to take the Google Advertising Fundamental Exam, do check out http://googleadwordsmockexam.com/.

    The mock gives you the simulated testing environment as the Google Adwords Exam, so you’re better prepared for the real deal. First it helps you to understand how questions are being set and also, the post-test performance analysis report gives you a detailed picture of your strengths, weaknesses right down to the sections/terminologies you need to prepare/understand better.

    A BIG PLUS, the mock exam even comes at a very modest fee of 5$ with a money back GUARANTEE if you think it’s not worth!

  • http://twitter.com/PaulaAmerica Paula

    Hi,
    I have good dumps which helped me pass my Adwords exam last week in 2011 December. Let me know if anyone needs the Google Adwords Dumps.
    I Purchased them for total $400.
    $ 100 Adwords Fundamentals
    $100 Adwords Search,
    $100 Adwords Reporting and
    $100 Adwords display.

    I can give all of them for $80 or any one for $ 30
    I just wanna recover my cost.

    Email me on seetoronto@gmail.com

    Thanks

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