Home > Categories > Exams

Exams

What to get certified in AdWords or adCenter? Our exam posts will provide tips on how to not only pass, but ace these exams to become a PPC master.

How To Pass Your PPC Exams!

Sam Owen shows tells you all about how to pass your PPC Exams!

Will MarketMotive PPC Certification Keep You Out of the Unemployment Line?

Have you wanted to take some courses or certifications in PPC but didn’t want to waste your money if the course turned out to be mostly fluff? Me too. That’s why I am ecstatic that the people behind MarketMotive® have …

The Complete Guide To Taking The Microsoft adExcellence Exam

Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the study videos. Well now she has compiled all of her posts into an ebook, The Complete Guide To Taking The Microsoft adExcellence Exam. The ebook is free to download and will allow you to pass the exam “with as little time as possible dedicated to studying”.

Everything You Need To Pass The Google Advertising Fundamentals Exam

The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn’t help that we were told by those at Hanapin who had already passed “no one has ever failed the AdWords exam, well except for that one intern and nobody’s really sure what happened to him…”. Needless to say I didn’t want to be the first one to fail.

Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide

Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!) The regex portion of the series will serve to help you through the questions on the test centered around regular expression. Regex is a pretty handy knowledge set to maintain, even if you aren’t worried about taking the test. In this post, we’ll cover the different functions of each regular expression character, along with examples.

Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews

Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that can’t be tracked with standard Analytics goal tracking, you should consider event tracking as a means to gather data about how people are interacting with them and the value you’re receiving from them. Examples of these elements include:

Any Flash-driven element, like a Flash website, or a Flash Movie player
Embedded AJAX page elements
Page gadgets
File downloads
Load times for data

Our Guide to Google Analytics IQ Testing: E-commerce Tracking

This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.

While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. Yesterday, Steve covered the different types of Google Analytics cookies and how they are each used to track activity. Now that you understand how Google Analytics tracks information with a user, let’s go through how e-commerce data is passed into Google Analytics.

If your site sells any sort of products or services online, you should have e-commerce tracking in place. If not, it is time to start! E-commerce reports will allow you to track your site’s transactions, revenue, products purchased, e-commerce conversion rate, the number of times people visited your site before purchasing, etc. If you have your account synced with your Google AdWords account, you can also review revenue data by keyword to help with PPC optimizations. The e-commerce tab appears on almost every data page within Google Analytics, so you can break down revenue in just about any way imaginable.