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A New Way to Find & Add Negative Keywords in AdwordsPosted by Amber on June 10, 2009 in Google AdWords |
There is a new feature that is somewhat-hidden within the new Google AdWords interface that I want to bring to your attention. Now, you can essentially run a search query report at the ad group level without actually running a full-blown search query report to find additional keywords or negative keywords.
Just a refresher for some, negative keywords are keywords you can add into your PPC account that will prevent your ad from showing on. Example, if you have ’shoes’ as a broad or phrase match keyword, Google will pick up other similar variations of ’shoes’ and show your ad for search terms like ‘blue shoes’ or ‘kids shoe’s. You would want to add ‘blue’ and/or ‘kids’ as negatives if you dodn’t carry either of those.
Here are step-by-step instructions to finding and adding keywords within the new AdWords interface:
- Login to your Google Adwords account
- Select a campaign, then select an ad group
- Once you’re in the ad group, click on the keywords tab
- Check the box to the left of the keywords
- In the bar above the keywords, click the ‘See search terms’ drop down and click ‘all’ or ’selected’
A box will appear over Google Adwords. Within this box are the actual search queries that displayed your ads, just like running a search query report for a particular ad group.
In this window, the keywords that are labled “added” are the terms that are already in hour account. The keywords that are not labeled ‘added’ are the searchqueries that do not exist in your ad group yet. You can see in the screen shot below, for each search query or keyword, you can view the impressions, clicks, CTR, spend, conversions, etc.
If you can search queries that are not relevant to your product/services, more-than-likely they are driving generating unqualified traffic. You can add these terms in as a negative keywords right from this window. Just click the box next to that particular keyword and click ‘Add as negative keyword’ at the top of the window.
In the opposite effect, if you want to add in a search query as an actual keyword, you can select that keyword by checking the box next to it, and click ‘Add as keyword’.
I think this is a really great and much easier way to find new keywords and negatives in Google AdWords. I’m glad Google AdWords is not withholding any information from us and is actually making it easier to identify potentially unqualified keywords.
- One Small Step for adCenter
- Positives of the Negative: Using negative keywords to enhance your campaign’s performance
- A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
- Four Quick Ways to Expand Your Negative Keyword List
- Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
June 10th, 2009 at 7:49 am
[...] Original Post Yaab Posted by admin on Jun 10th, 2009 and filed under PPC Hero. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your site [...]
June 10th, 2009 at 12:09 pm
[...] Original post: A New Way to Find & Add Negative Keywords in Adwords | The … [...]
June 11th, 2009 at 8:39 am
[...] keywords, o parole chiave negative. Grazie al twitter di Szetela che segnala un articolo di PPCHero, vengo a scoprire un nuovo modo per aggiungere parole chiave decisamente più [...]
June 11th, 2009 at 12:49 pm
Excellent post, thanks for this, will save me plenty of time!! Cheers dave
June 13th, 2009 at 5:57 am
The problem with search query report is that you only see search queries that got clicks. The most important keywords to put negatives are the ones that never get the click. There is a free software that solves this problem, their interface is horrible but it works like a charm: http://bit.ly/zxrO8
June 17th, 2009 at 7:37 am
This is a great post! Although it took me about 10 minutes to realize that you need to have a certain amount of data for it to work…DUH! But after I realized that I loved it…I’ve always been a fan of search query reports.