Advanced PPC and SEO for Higher Education Webinar RECORDING

By ,

81 SHARES

While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on.

This webinar recording will focus on:

– What makes the EDU market so competitive when it comes to online advertising.
– How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
– How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
– The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what’s next.

Youtube:

Slides:

Be sure to checkout our UPCOMING WEBINARS.

ppc-hero-adwords-disapprovals_search-ads

Twitter Facebook LinkedIn Google+ Email Print More
  • John Ucciferri

    very interesting webinar guys. being in the edu space for 8+ years i’ve definitely seen the changes (good and bad) that you are speaking of here. i think the future is bright despite some of the negative perception and rising costs/waning decline. out of despair there is always opportunity.

    i see traditional universities playing a major part specifically with them bringing their programs online. there are some great edu tech startups helping to bring these schools online + keeping focus on the user/student and their needs.