Advanced PPC and SEO for Higher Education Webinar RECORDING

While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on.

This webinar recording will focus on:

– What makes the EDU market so competitive when it comes to online advertising.
– How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
– How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
– The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what’s next.

Youtube:

Slides:

Be sure to checkout our UPCOMING WEBINARS.

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...