Adwords Automated Matching Beta: Another Ploy to Get Our Money?
March 5, 2008
In February Dan from Seofaststart.com wrote on the new Google Adwords Automatic Matching feature that is now in beta. While Dan firmly disapproves of this new feature, I find it difficult to form an opinion until I try it for myself. I do however agree with Dan on the issue that Google could be advertising for keywords that would not drive the most targeted traffic to your site, even though they say they will show your ads on, “identified queries where the ad is likely to perform well.” (Adwords).
Here is a basic run down of what the new feature is: Adwords has selected a limited number of advertisers to try out this new feature that automatically opts you in as soon as it’s available to you. It’s called automatic matching and it scans your landing page, ads and current keyword lists to allow your ads to show for ‘relevant search queries’ that are not triggered by your current keyword list. While it maintains your average cost-per-click and click-through rate it uses only the extra money left over in your campaign daily budget. If you’re already exceeding your budget, automatic matching will have a minor effect on your account.
According to my Google rep, if you have been selected for this particular beta test you will be notified in the Adwords user interface and will be automatically opted in. In order to opt out you will have to uncheck the box on the ‘Edit Campaign Settings’ page for each active campaign under the advanced bidding options.
While Dan speaks loud and clear that this is not a good idea, I find myself split between he and Google. I think this is one of those features that may work wonders for some, while it could add a significant amount of unqualified clicks to your site for others. It does sound like a boardroom of people over at Google sat down and said, if these people have this much to spend, we need to make sure they’re spending it!
My tip, don’t set your campaign daily budget higher than you can afford! However, if you find that on a daily basis you’re having trouble spending your campaign budget then this could really help increase traffic to your site. The good part of this new feature is that you will be able to find the keywords your ads were triggered for if you run a search query report, where all keywords from this beta will be listed with the match type of ‘automatic.’
Be sure to keep an eye out for this beta in your account since they are automatically opting people in. Once the beta becomes available for one of my accounts, I’ll be sure to write a post on the results!
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
£300 Off Hero Conf London Ends Tomorrow!
Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate!
Expanded Text Ads Come To Google AdWords Editor
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Bidding Farewell to Adwords Converted Clicks: Don't Panic
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Olympic PPC Ad Strategies
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Hanapin's PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.