News Updates

The latest breaking PPC news and our reactions and predictions.

Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

By , Production Specialist

96 SHARES
Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of search ads to…
Shopping PPC

4 Bing PPC Predictions To Watch For in 2015

By , Senior Account Manager at Hanapin Marketing

225 SHARES
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation.   The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…
BingPrediction

Two New AdWords Features You Should Start Using Today

By , Senior Account Manager at Hanapin Marketing

168 SHARES
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into!   Custom Columns   This past Tuesday, Google announced Custom Columns as a new feature. The feature…
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AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”

By , Production Specialist

86 SHARES
Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014.   Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be giving an “announcement you…
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Google To Do Away With “Other Interests” In Display Network Targeting

By , Production Specialist

162 SHARES
Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones.   Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, custom affinity and in-market audiences.   As these…
PPC Retargeting