News Updates

The latest breaking PPC news and our reactions and predictions.


Crayola Crayon Day

Happy Crayola Crayon Day!

PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC …

Bid simulator columns in AdWords

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only …

Crayola Crayon Day

Celebrating Crayola Crayon Day on March 31

March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 …

Monopoly, Go to Jail

Google Is Getting Strict With Unique Product Identifiers

Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as …

PPC Hero Anniversary_Featured Image

Hanapin Marketing Celebrates 10 Years!

We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc …

Tight PPC Budget

A Case for Automated Bid and Budget Management [New Webinar]

With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will …

InAdSurvey

Google to Receive More Insight from Muted Ads

Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help …

Hello Fish

Say “Hello” To Twitter Tailored Audiences… Again

Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. …

Google Search with Display Select

Google’s New Campaign Type: Search with Display Select

Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.”  This new default setting provides “improved signals and methods of predicting when and where your ads are …