News Updates

The latest breaking PPC news and our reactions and predictions.

Google To Initiate AdWords Design Overhaul

By , Production Associate at Hanapin Marketing

If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design…

Build Custom Formulas Within Custom Columns

By , Production Associate at Hanapin Marketing

While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas.   Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential application. This update opens…

Bing Now Powers AOL Search

By , Production Associate at Hanapin Marketing

Bing has just announced their latest advance in the search engine marketplace. Bing now powers AOL’s web, mobile, and tablet search. This announcement was alluded to in June of 2015, when Google lost its partnership with AOL and Bing announced a long-term partnership. Now that the transition is official. This move gives Bing additional, global reach with paid search ads…

Implement Smart Goals Via Google Analytics

By , Production Associate at Hanapin Marketing

Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind.  While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits within AdWords.   How Do Smart…

Google Releases New Interactive Ads For Mobile

By , Production Associate at Hanapin Marketing

Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent…

Holiday Promotions Delivered Via Text Message

By , Production Associate at Hanapin Marketing

The end of November is quickly approaching, which means holiday discount hunters are becoming ever increasingly active. Despite many shoppers just beginning the process of making their list, a large portion of the population is already checking it twice. Last year nearly half of all holiday shoppers completed the majority of their shopping on or before Cyber Monday. While PPC…

Shopping Assortment Report Gives New Insight Into Demand For Popular Products

By , Production Specialist

Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online. It is an opportune time to roll out this report because retailers are increasingly interested in new opportunities to meet online customer demand, especially during the holiday season.   With the Shopping Assortment Report, you will be able…

Workflow and Campaign Performance Are High Priorities In New Bing Updates

By , Production Specialist

Bing Ads recently announced a number of improvements to Universal Event Tracking (UET), the fairly new conversion and goal tracking, that will also soon power retargeting on search.   If you haven’t yet implemented UET, there is now a simplified workflow and documentation that will make it easier to get started and understand how it works. Likewise, if you are…

Amazon Text Ads To Be Discontinued

By , Production Specialist

Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued. According to an email advertisers received, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will be shutting down Amazon Product Ads.     Amazon Text Ads were organized as a replacement for…

Improvements To Google Hotel Ads Allow More Hotels To Participate

By , Production Specialist

This week Google announced improvements to Hotel Ads. Those changes include:   Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search   Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, as…