News Updates

The latest breaking PPC news and our reactions and predictions.

AdWords Livestream To Announce Latest Mobile Innovations

By , Production Specialist

  146 SHARES
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices.   According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of…
Image of mobile devices

Better Compare Your Search Term Coverage To The Competition

By , Production Specialist

  236 SHARES
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.   With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders…
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Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

  245 SHARES
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…
Extension PPC Ladder

Device Targeting Changes Coming To Bing Ads

By , Production Specialist

  118 SHARES
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.   Once the migration is complete, with a single campaign setup, you will automatically reach people across the…
Targeting Bullseye PPC Hero

Harness The New Google Call-Only Campaign

By , Account Manager at Hanapin Marketing

  168 SHARES
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface.   [caption id="attachment_26149" align="aligncenter"…
Google Call Only Ads Image

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