News Updates

The latest breaking PPC news and our reactions and predictions.

Showcase Products On YouTube With TrueView For Shopping

By , Production Specialist

  139 SHARES
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.   Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a…
SHOPPING EXAM

Google To Debut “Buy” Button In Coming Weeks

By , Production Specialist

  158 SHARES
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks. This new feature would allow Google to compete head on with Amazon and Ebay as all-in-one online marketplaces.   According to The Wall Street Journal, Macy’s is among the retailers in negotiations with Google to join the launch. Many retailers are worried that…
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Labels Among Major Changes To AdWords Editor

By , Production Specialist

  196 SHARES
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.   Labels   This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab…
Editor PPC News

AdWords Livestream To Announce Latest Mobile Innovations

By , Production Specialist

  149 SHARES
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices.   According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of…
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Better Compare Your Search Term Coverage To The Competition

By , Production Specialist

  336 SHARES
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.   With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders…
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