News Updates

The latest breaking PPC news and our reactions and predictions.

Holiday Promotions Delivered Via Text Message

By , Production Associate at Hanapin Marketing

The end of November is quickly approaching, which means holiday discount hunters are becoming ever increasingly active. Despite many shoppers just beginning the process of making their list, a large portion of the population is already checking it twice. Last year nearly half of all holiday shoppers completed the majority of their shopping on or before Cyber Monday. While PPC…

Shopping Assortment Report Gives New Insight Into Demand For Popular Products

By , Production Specialist

Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online. It is an opportune time to roll out this report because retailers are increasingly interested in new opportunities to meet online customer demand, especially during the holiday season.   With the Shopping Assortment Report, you will be able…

Workflow and Campaign Performance Are High Priorities In New Bing Updates

By , Production Specialist

Bing Ads recently announced a number of improvements to Universal Event Tracking (UET), the fairly new conversion and goal tracking, that will also soon power retargeting on search.   If you haven’t yet implemented UET, there is now a simplified workflow and documentation that will make it easier to get started and understand how it works. Likewise, if you are…

Amazon Text Ads To Be Discontinued

By , Production Specialist

Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued. According to an email advertisers received, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will be shutting down Amazon Product Ads.     Amazon Text Ads were organized as a replacement for…

Improvements To Google Hotel Ads Allow More Hotels To Participate

By , Production Specialist

This week Google announced improvements to Hotel Ads. Those changes include:   Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search   Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, as…

Shopping Promotional Text Being Retired For Automated Extensions

By , Production Specialist

This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.   These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and…

7 Must Have Reports To Create In AdWords Report Editor

By , Senior Account Manager at Hanapin Marketing

Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface.   Last week AdWords announced the release of the AdWords Report Editor that will…

Google Rolls Out Enhancements To Merchant Center Data Feeds

By , Production Specialist

This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.   Fist off is online product inventory feeds. This new feed type lets you quickly update price, availability and sale price of all of your key products.…

Target User Intent With Bing Native Ads

By , Production Specialist

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes:   User interests expressed by their prior search queries Intent signals from the content of the experience in which the users are at any given point User actions like looking for products…

Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”

By , Communications Manager at Hanapin Marketing

“I have 35 scheduled meetings this week. Think about that for a minute.” - Jeff Allen Starting this month, veteran PPCer and Hanapin's President, Jeff Allen will be introducing a new, monthly email newsletter focused on what's happening in the world of PPC and what you need to know. Jeff’s an extremely busy guy (see the quote above) and we…