News Updates

The latest breaking PPC news and our reactions and predictions.


awesome

Google’s Keyword Planner Just Got Awesome Today

I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would …

Step inside

Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More

For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing …

red_signal_light

Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo

Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last …

Crayola Crayon Day

Happy Crayola Crayon Day!

PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st.  Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC …

Bid simulator columns in AdWords

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only …

Crayola Crayon Day

Celebrating Crayola Crayon Day on March 31

March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 …

Monopoly, Go to Jail

Google Is Getting Strict With Unique Product Identifiers

Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as …

PPC Hero Anniversary_Featured Image

Hanapin Marketing Celebrates 10 Years!

We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc …

Tight PPC Budget

A Case for Automated Bid and Budget Management [New Webinar]

With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will …