News Updates

The latest breaking PPC news and our reactions and predictions.

Google Rolls Out Enhancements To Merchant Center Data Feeds

By , Production Specialist

  100 SHARES
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.   Fist off is online product inventory feeds. This new feed type lets you quickly update price, availability and sale price of all of your key products.…

Target User Intent With Bing Native Ads

By , Production Specialist

  166 SHARES
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes:   User interests expressed by their prior search queries Intent signals from the content of the experience in which the users are at any given point User actions like looking for products…

Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”

By , Communications Manager at Hanapin Marketing

  121 SHARES
“I have 35 scheduled meetings this week. Think about that for a minute.” - Jeff Allen Starting this month, veteran PPCer and Hanapin's President, Jeff Allen will be introducing a new, monthly email newsletter focused on what's happening in the world of PPC and what you need to know. Jeff’s an extremely busy guy (see the quote above) and we…

Bing Shopping Campaigns Rollout In Full

By , Production Specialist

  150 SHARES
The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC.   Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall,…

The Top 25 Most Influential PPC Experts in 2015

By , Communications Manager at Hanapin Marketing

  2018 SHARES
After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a…

Twitter Unveils Product And Place Pages

By , Production Specialist

  198 SHARES
Millions of people Tweet about what they love and what they are doing every day. However, it can be challenging to find and engage with the most relevant Tweets about products and places when you’re searching. Beginning this week, Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places…

Showcase Products On YouTube With TrueView For Shopping

By , Production Specialist

  193 SHARES
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.   Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a…

Google To Debut “Buy” Button In Coming Weeks

By , Production Specialist

  190 SHARES
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks. This new feature would allow Google to compete head on with Amazon and Ebay as all-in-one online marketplaces.   According to The Wall Street Journal, Macy’s is among the retailers in negotiations with Google to join the launch. Many retailers are worried that…

Labels Among Major Changes To AdWords Editor

By , Production Specialist

  249 SHARES
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.   Labels   This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab…

AdWords Livestream To Announce Latest Mobile Innovations

By , Production Specialist

  149 SHARES
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords, Jerry Dischler hosts a 45-minute livestream focused on delivering new innovations that will enable you to better reach and influence your customers on mobile devices.   According to Google’s research, 91% of smartphone users now turn to their phones for ideas while right in the middle of…