AdWords Interest Categories Now Available To All Advertisers
June 23, 2011
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their interests and demographics. You can choose from a list of categories that match the type of user you want to target, and Google will show ads to the people it thinks are interested in those categories.
How Interest Categories Work
When a user visits a website, Google analyzes the content of the site and uses data from third-party companies to associate interests with a user’s cookie. Google takes into account how often users visit sites within those categories, among other factors, to assign interests to that user. Your ads will then show to users in the categories you’ve selected while they are surfing the web. If you are interested in what categories Google has assigned to you, you can find out by logging into your gmail account and going to www.google.com/ads/preferences.
Where To Find Interest Categories
Interest categories are located under the Audiences tab. Click the “+ Add audiences” button and you will see the list of interest categories you can choose from as well as the estimated amount of users in each category.
Clicking on the “+” sign will expand each category, allowing you to target more specific audience segments. Simply click add and your ads will now show to people in that category.
If you think this sounds a lot like Topics targeting, the features work in slightly different ways. Topics targeting allows you to place ads on pages directly related to the topic you’ve selected. Interest categories allow you to reach users across the Google Display Network who have demonstrated specific interests, no matter what website they are browsing.
If you want to try out interest categories for your PPC account, be sure to check out Jessica’s blog post on her initial observations of this feature. AdWords help also has a great article on best practices to follow when setting up Interest Category campaigns.
Let us know what you think of Interest Category Marketing and if it helps improve PPC performance.
How Should You Use Display Advertising?
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?”
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
£300 Off Hero Conf London Ends Tomorrow!
Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Expanded Text Ads Come To Google AdWords Editor
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
Bidding Farewell to Adwords Converted Clicks: Don't Panic
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Olympic PPC Ad Strategies
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Hanapin's PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.