Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
This week’s webinar features Wordstream’s Larry Kim and Hanapin Marketing’s Carrie Albright as they talk about proven and creative tips for budget management, including:
- Reconciling a PPC budget with your overall marketing costs
- Using unique strategies for large or small accounts
- Choosing specific metrics to help define your overall ad spend
- Managing ad spend across channels and strategizing an ad mix
- Incorporating agency, staff or other management expenses
This webinar takes place on Thursday, July 25 at 1:00 pm.