Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

84 SHARES
Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you…
SearchAds_Retargeting_Canoeinwater_Medium

6 Tactics For Writing Better PPC Blogs

By , Senior Account Manager, Community

128 SHARES
New PPC blog posts go live every day. Many blogs consistently produce great content, while others miss the boat (hopefully we provide the former :) ). After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.   It’s important to note that the majority of these tactics…
Image of cat on laptop

Everything (And More!) You Need To Know About Ad Extensions – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

89 SHARES
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. In this white paper you will learn: Why ad…
Search Ads Light Bulb PPC Hero

ppc-hero-adwords-disapprovals_search-ads