Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]

By , Communications Coordinator at Hanapin Marketing

80 SHARES
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online…
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Win the Mobile Bid Battle with 3 Easy Excel Reports

By , Senior Account Manager at Hanapin Marketing

135 SHARES
Of all the issues we deal with in PPC, the question of what to do with mobile traffic seems to come up more often than the rest. In many ways, it's the next big problem we have to face (alongside attribution in general)- is there any value to this traffic? If so, how do we properly account for its value? And…
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3 Quick Tips To Simplify Your Bid Optimizations

By , Account Manager at Hanapin Marketing

145 SHARES
When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding.  How will you wrangle your new keyword friends and get them to perform to the best of their ability?   Google is always happy to provide you with plenty of tools and suggestions…
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Tiny Ad Tests That Make a Huge Difference

By , Account Manager at Hanapin Marketing

144 SHARES
We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use…
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Rev Up Your PPC Strategy!

By , Associate Director of Paid Search at Hanapin Marketing

111 SHARES
Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking.   For me, it happened very early in my career.…
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