Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!

By , Communications Coordinator at Hanapin Marketing

80 SHARES
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This…
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Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

91 SHARES
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but will also give you ideas on how PPC can be a valuable asset to…
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[Webinar Recording] 10 Ways To Outsmart Your PPC Competition

By , Communications Coordinator at Hanapin Marketing

117 SHARES
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In…
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A Guide to AdWords Bid Adjustments

By , Account Manager at Hanapin Marketing

129 SHARES
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we’ll go over the native features in the AdWords interface and the pros and cons…
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What Is A Good Click Through Rate (CTR)?

By , Senior Account Manager, Community

178 SHARES
What is a good click through rate?   It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this…
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