Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

New Whitepaper! How To Determine The Right Attribution Model For You

By , Communications Manager at Hanapin Marketing

  68 SHARES
Attribution is an issue that affects almost every digital marketing program running more than one form of marketing channel. From Cross-Channel, Cross-Device to Online to Offline conversions, attribution is everywhere. However, understanding how to analyze attribution and determining which model is right for you, can be complex. In this whitepaper, we will cover the basics and help you determine which…

[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal

By , Communications Manager at Hanapin Marketing

  92 SHARES
In the newest webinar of our Flash Series, Hanapin Marketing experts, Matt Umbro and Samantha Kerr, go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate. They will point out the quick basics of where each extension is located and then go more into detail on why you should use them…

PPC & Local Service Area Businesses – A Perfect Fit

By , President, Neptune Moon, LLC

  164 SHARES
Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get…

(Almost) Everything You Need To Know About Remarketing [New Toolkit!]

By , Communications Manager at Hanapin Marketing

  131 SHARES
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or…

Super-Segmentation For Quality Score

By , CEO of Nerds Do It Better

  230 SHARES
  Wondering why your quality score is so low?   If you are, you aren’t alone.   Countless marketers and business owners wonder the same thing as they look at their AdWords reports and give their computer monitor the stink eye.   It’s an important question and has implications that affect your whole account. With low quality scores you end…

[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time

By , Communications Manager at Hanapin Marketing

  91 SHARES
With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platforms, strategies, and opportunities for their accounts? More importantly, how do we know which ones will move the needle and improve performance? While it may be tempting to want to…

[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager

By , Communications Manager at Hanapin Marketing

  104 SHARES
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports…

Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!

By , Account Manager at Hanapin Marketing

  216 SHARES
"Why would I bid on my own brand terms? We will receive that traffic organically anyways." We all have heard this argument many times as account managers. "You just want the credit for the revenue coming in on these brand terms, and that is why the recommendation is made to bid on them, right?"   As paid search managers, we…

[New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer

By , Communications Manager at Hanapin Marketing

  140 SHARES
The days of consulting your local travel agent to research, arrange, and plan your trips are all but gone. The web has given more power and opportunity to users, putting a wealth of resources for travel planning directly at your fingertips. Virtual tours, pictures, videos, testimonials, itineraries, schedules, etc. are all available online, and travel related businesses and advertisers must…

Live Stream of New Flash Webinar @PPCHero Tomorrow!

By , Communications Manager at Hanapin Marketing

  32 SHARES
Live @PPCHero with @Amanda_WestBook: What's the value of segmenting by match type at the campaign level? Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, Wednesday, July 29th at 1:30pm EST for a Flash webinar on segmenting by match type. Senior Account Manager at Hanapin Marketing and frequent Hero Conf speaker, Amanda West-Bookwalter will give you the lowdown…

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