Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

PPC Ad Rep Survival Guide

By , Team Lead - PPC at Zeon Solutions

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When I was first getting into the search marketing industry, I was weary of the ad representatives from Google and Bing who would reach out to me regarding my clients’ accounts. Having little to no experience with them, I didn’t always believe that their recommendations had my clients’ best interests at heart, and often disregarded their presence.   However, managing…
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10 Ways To Grow Your PPC Account – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

88 SHARES
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion techniques, Shopping…
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The Importance of PPC Industry Certification

By , Senior Account Manager at Hanapin Marketing

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An important area on which to evaluate a potential PPC company is their commitment to Industry Certification. Below is a description of the two most common industry certification programs, as certification via these programs indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.     Google   Google conducts the most well-known industry accreditation programs.…
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5 Tips For PPC Success in the Health & Supplement Vertical

By , Senior Account Manager at Hanapin Marketing

94 SHARES
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.   The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are still looking to sell a…
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Pay-Per-Click Inside the Financial Services Vertical

By , Account Manager at Hanapin Marketing

106 SHARES
Series week continues as we assess PPC management across different industries. This morning Rachael  covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical.   I spent 7 years working with insurance and banking PPC accounts and prior to working in…
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