Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.

If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.

And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

How Pay Per Click Advertising Helps Level The Playing Field For SMBs

By , Research Manager with Clutch

  The beauty of pay per click advertising is that it isn’t dependent on who has the most money to spend or who has the most clout. If that were the case, small businesses wouldn’t bother with this method of attracting new customers because they simply wouldn’t be able to keep up with the big budgets of their larger competitors.…

[New Whitepaper!] Top Ten PPC Tips for Retail Marketers

By , Communications Manager at Hanapin Marketing

It’s no longer acceptable to just sell online, other companies are selling similar and/or the exact same products you are. Therefore, it is paramount to find the qualities that make your business stand out and personalize the experience for your customers. As more users go online for their research and purchase needs make sure you have a solid plan in…

[New Whitepaper!] Beginner Excel: 10 Must-Haves For PPC Newbies

By , Communications Manager at Hanapin Marketing

If you’re just starting off down the road of mass data analysis, Microsoft Excel can be a little daunting. The secret, is that once you know a handful of tricks, it becomes pretty easy to figure out how to make Excel work for you. In this whitepaper, you’ll get 10 tips that will have you zipping through data, pulling insights…

When Are Flexible Bidding Strategies Right For You?

By , Account Manager at Hanapin Marketing

Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual bidding…

8 Good Reasons To Bid On Your Pure Brand Keywords

By , Senior Event Producer at Hanapin Marketing

Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Anthony Pearce (@PearceAnthony), PPC Lead at Swoon Editions.   Anyone…

New Whitepaper! How To Determine The Right Attribution Model For You

By , Communications Manager at Hanapin Marketing

Attribution is an issue that affects almost every digital marketing program running more than one form of marketing channel. From Cross-Channel, Cross-Device to Online to Offline conversions, attribution is everywhere. However, understanding how to analyze attribution and determining which model is right for you, can be complex. In this whitepaper, we will cover the basics and help you determine which…

[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal

By , Communications Manager at Hanapin Marketing

In the newest webinar of our Flash Series, Hanapin Marketing experts, Matt Umbro and Samantha Kerr, go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate. They will point out the quick basics of where each extension is located and then go more into detail on why you should use them…

PPC & Local Service Area Businesses – A Perfect Fit

By , President, Neptune Moon, LLC

Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get…

(Almost) Everything You Need To Know About Remarketing [New Toolkit!]

By , Communications Manager at Hanapin Marketing

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or…

Super-Segmentation For Quality Score

By , CEO of Nerds Do It Better

  Wondering why your quality score is so low?   If you are, you aren’t alone.   Countless marketers and business owners wonder the same thing as they look at their AdWords reports and give their computer monitor the stink eye.   It’s an important question and has implications that affect your whole account. With low quality scores you end…