Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

4 Bing PPC Predictions To Watch For in 2015

By , Senior Account Manager at Hanapin Marketing

226 SHARES
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation.   The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…
BingPrediction

Find Your Optimal Cost-Per-Click

By , Account Manager at Hanapin Marketing

128 SHARES
If you were to ask a PPC specialist which metrics are most important, most of them probably would not list cost-per-click (CPC) as one of them. While it usually isn’t something that is optimized in PPC accounts, it’s definitely something we should be aware of. This article will walk through the basics of the average CPC metric.   Setting Initial Bids  …
Conversion Mouse PPC Hero

[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign

By , Communications Coordinator at Hanapin Marketing

90 SHARES
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. Join experts…
SearchAds_Puzzlepieces

Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!

By , Communications Coordinator at Hanapin Marketing

158 SHARES
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. In this white paper you will learn: Why ad…
Search Ads Light Bulb PPC Hero

PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!

By , Communications Coordinator at Hanapin Marketing

154 SHARES
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding…
Mistakes_BlogImage

ACO_endad_Secrets