Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know

By , Communications Coordinator at Hanapin Marketing

  84 SHARES
Display Advertising provides advertisers a powerful option for building brand recognition and driving market share. With Display Advertising, you place your brand and/or product in front of valuable audiences not actively searching for your specific product. Ultimately, Display helps keep your product top of mind (filling the upper funnel) prior to a user showing intent with a search. In the…
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Stop Using The Same Headline

By , CEO of Nerds Do It Better

  169 SHARES
  Writing text ads in AdWords is difficult - except crafting the headline.   Every blog and best practice article you read from so-called “experts” tells you to simply include the user's search query in your headline.   In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words in the headline…
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[New Toolkit!] The Essential PPC Toolkit For Education

By , Communications Coordinator at Hanapin Marketing

  92 SHARES
Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition. Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording. The materials…
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Understanding Budget’s Role In PPC Account Performance

By , Senior Account Manager

  153 SHARES
Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first…
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