Archive for the 'Basic PPC Strategies' Category

A Quick Review & Expansion on “Best Paid Search Practices”

Posted by Joe on May 9, 2008

Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and additional resources for further research. I recently read “Paid Search Best Practices: 10 Tips to SEM Success” …

Are Your Ads Displaying on the Content Network? Better Check Your Settings!

Posted by Amber on April 30, 2008

About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of the content network all together – but that’s not how it works.

Elinor Mills …

5 Pay-Per-Click Myths You Shouldn’t Believe

Posted by Amber on April 23, 2008

These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 pay-per-click myths that we hear a lot and don’t agree …

Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!

Posted by Joe on March 28, 2008

Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign’s performance. Setting your geo-targeting within MSN adCenter isn’t difficult, but it can be tricky and here’s why.

When creating a new campaign within MSN adCenter you have to choose where to distribute your ads by language and …

Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!

Posted by Amber on March 27, 2008

 

It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions.

  • Keyword Level Bidding: If it’s the last week, or few days before the end of the month, and you’re running out of money to spend, find your best performing …
  • Learn the Basics of Testing Ad Copy: A PPC Primer

    Posted by John on January 28, 2008

    One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I would recommend to any advertiser interested in testing their PPC variables to begin with ad texts. As such, today’s PPC …

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