Basic PPC Strategies

Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.


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Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]

Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of …

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Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the …

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Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the …

dustpan cleaning clutter

Clean Out Your PPC Clutter: New Toolkit!

Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren’t working. Whatever the reason, …

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Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]

So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click …

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Life Made Easier: Automate Your Workflow – New Toolkit!

Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start …

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How to Catch an Affiliate Red-Handed in PPC

It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is …

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Keep Your Company’s PPC Spend In Check [Webinar Recording]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we …