Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, how do you analyze your ad position in AdWords? And, how do you know what your optimal position really is? Some accounts do perform better when ads are shown on the side versus the top of a page, as we’ll …
Archive for the ‘Basic PPC Strategies’ Category
Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
PPC & Time Management: A Make-It-Better Checklist
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human and we’re certainly not perfect. You may even intend to knock a few more things off your list before the month comes to a complete close and I encourage you to keep working at it, but I’m also here to …
Ad Testing Made Easy: Series Wrap Up
January 13th, 2012 | Sarah | Ad Texts, Advanced PPC Strategies, Basic PPC Strategies, Experiments & Testing, How To
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?)
Here’s a recap of all the posts we covered this week for quick reference if you need it:
The Single Biggest Mistake You Can Make In PPC
Managing a paid search campaign takes a lot of thought and energy. There are many moving parts and a mountain of data to continually sort through. There are many inputs and an equal amount of outputs. Everything you do has an impact and no change is insignificant. With so many factors to consider, it’s a wonder SEM’s retain their sanity. While I’m not ready to self lobotomize yet, keeping control of your account and knowing how and why things …
How to Test Broken Conversion Tracking
December 16th, 2011 | Kayla Kurtz | Advanced PPC Strategies, Basic PPC Strategies, Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it goes haywire and breaks…or you suspect it has, at the very least? As with many things in PPC, the trick is to test it …
Expert Advice and Best Practices for AdWords Dummies
December 16th, 2011 | PPC Hero Ally | Basic PPC Strategies
Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to them while refining my failed digital marketing tests, so a word of advice from experts to beginners.
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, …
5 DIY PPC Quick Tips
December 13th, 2011 | PPC Hero Ally | Basic PPC Strategies
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to PPC.
I was at a friend’s Christmas party and this guy started making small talk with me and asked me what I did for a living. Once again forgetting that few people know what PPC stands …
Do You Know the Personality of Your PPC Account?
December 12th, 2011 | PPC Hero Ally | Basic PPC Strategies
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and as PPC managers we have to adjust our strategies accordingly to make them profitable.
Want to know your account better? Find out if your PPC account falls into any of these …
4 PPC Mistakes that Kill Your Career
December 7th, 2011 | Jeff Allen | Basic PPC Strategies
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account.
1. Looking at Your Accounts in 2D
3D isn’t just for James Cameron movies. When you manage your keywords only by CPC, CTR, QS, Average Position, and …
Expand Your PPC Skills While Giving Back!
December 2nd, 2011 | PPC Hero Ally | Basic PPC Strategies
As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign.
As PPC pros know, a campaign is never finished, and that’s a big challenge for your average resource strapped non-profit. Even if they can somehow lasso the know-how to set up a campaign, they rarely have time for ongoing optimization. As a result they only end up spending a small fraction …
