Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.

If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.

And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

[New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer

By , Communications Manager at Hanapin Marketing

The days of consulting your local travel agent to research, arrange, and plan your trips are all but gone. The web has given more power and opportunity to users, putting a wealth of resources for travel planning directly at your fingertips. Virtual tours, pictures, videos, testimonials, itineraries, schedules, etc. are all available online, and travel related businesses and advertisers must…

Live Stream of New Flash Webinar @PPCHero Tomorrow!

By , Communications Manager at Hanapin Marketing

Live @PPCHero with @Amanda_WestBook: What's the value of segmenting by match type at the campaign level? Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, Wednesday, July 29th at 1:30pm EST for a Flash webinar on segmenting by match type. Senior Account Manager at Hanapin Marketing and frequent Hero Conf speaker, Amanda West-Bookwalter will give you the lowdown…

Beginner Excel: 10 Must-Haves for PPC Newbies

By , Senior Account Manager at Hanapin Marketing

I’ve said it before and I’ll say it again: PPC enthusiasts are often Excel nerds . But if you’re just starting off down the road of mass data analysis, Microsoft Excel can be a little daunting. The secret is that once you know a handful of tricks, it become pretty easy to figure out how to make Excel work for…

5 Ways PPC Accounts Are Like Toddlers

By , Senior Account Manager at Hanapin Marketing

Sitting down to write a blog today, I felt totally frazzled and unable to focus on any of the amazing account work I've been doing or any of the cool features that have been released lately. Of course I'm an over-analyzer, so I thought about what the contributing factors to this could be. Have I eaten too much junk food…

Nail Down A Mobile Strategy In 5 Simple Steps

By , Account Analyst at Hanapin Marketing

Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space.   We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics…

[Flash Webinar!] The Bing Ads Intelligence Tool with Bing

By , Communications Manager at Hanapin Marketing

Join us for our brand new webinar series, where you’ll get actionable tips on a certain topic in 20 minutes! In this inaugural event on Thursday, July 16th at Noon EST, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists…

Welcome To Mobile App Installs 101

By , Account Manager at Hanapin Marketing

“Mobile app installs” is an AdWords campaign type. By the name, it is not a surprise that the purpose of this campaign is to drive app downloads. The ads send users to the app store after the ad is clicked.   Conversion Tracking   Mobile app install campaigns are direct response focused. Conversion tracking is a must where available (spoiler…

[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition

By , Communications Manager at Hanapin Marketing

Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately,…

How We Quickly And Profitably Ramped Up Spend

By , Associate Director of Paid Search at Hanapin Marketing

In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to…

Start RLSA On The Right Foot

By , Account Manager at Hanapin Marketing

RLSA (Remarketing Lists For Search Ads) works similarly to traditional retargeting. RLSA shows ads to previous website visitors that are now searching on Google or Google’s Search Partners for your targeted keywords.   In direct response accounts, building brand awareness is a side benefit of advertising. Direct response accounts want revenue and lead numbers. Brand awareness is the extent that…