Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.

If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.

And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

Use These 2 Excel Tools To Find Your Next Keyword Target

By , Senior Account Manager at Hanapin Marketing

There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report.   Your search term report, formerly the…

Fix Your Remarketing Campaign In 5 Steps

By , Account Analyst at Hanapin Marketing

Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign.   1: Who Are You Remarketing To?   The audience you are targeting is…

3 Steps For Troubleshooting Conversion Tracking Issues

By , Senior Account Analyst at Hanapin Marketing

Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up?   Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to…

5 Things You Can Do Today To Improve Account Performance

By , Senior Account Manager at Hanapin Marketing

In the PPC world, things are constantly changing. With new products and features being introduced all the time, there’s a possibility that something can be missed or that something we intended to do has fallen through the cracks. For this reason, it’s important to periodically take the time to look through your accounts and ensure that you’re doing everything necessary…

5 Steps For Creating A Solid PPC Competitor Strategy

By , Senior Account Manager at Hanapin Marketing

Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we…

[New Guide!] The Complete Guide to Using Excel for PPC

By , Communications Manager at Hanapin Marketing

Excel is a crucial tool for any PPC marketer’s daily workflow. From building campaigns and writing ads to analyzing aspects of your account, your job will be made (a bit) easier by being Excel savvy. Written by PPC Hero bloggers and excel masters, Rachael Law and Jacob Brown, this whitepaper will outline the most important tasks that we use Excel…

Easy Ways To Measure The Value Of Branded Campaigns

By , Account Manager at Hanapin Marketing

Pay-per-click brand campaigns have many benefits for advertisers. The messaging can be controlled and they also provide a great way to increase customer engagement. Brand campaigns can be rolled out on a strategic schedule driving to interactive landing pages that tell a story and persuade audiences. These purchase decisions also tend to be more emotional vs. rational for users, so…

Google Analytics Cohort Report Video Explanation

By , Account Manager at Hanapin Marketing

Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are "All Sessions," "Email," "Paid Search," and "Users who completed…