Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.


If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.


And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!

By , Communications Coordinator at Hanapin Marketing

148 SHARES
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. In this white paper you will learn: Why ad…
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PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!

By , Communications Coordinator at Hanapin Marketing

135 SHARES
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding…
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5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]

By , Communications Coordinator at Hanapin Marketing

80 SHARES
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online…
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Win the Mobile Bid Battle with 3 Easy Excel Reports

By , Senior Account Manager at Hanapin Marketing

135 SHARES
Of all the issues we deal with in PPC, the question of what to do with mobile traffic seems to come up more often than the rest. In many ways, it's the next big problem we have to face (alongside attribution in general)- is there any value to this traffic? If so, how do we properly account for its value? And…
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3 Quick Tips To Simplify Your Bid Optimizations

By , Account Manager at Hanapin Marketing

150 SHARES
When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding.  How will you wrangle your new keyword friends and get them to perform to the best of their ability?   Google is always happy to provide you with plenty of tools and suggestions…
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