Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.

If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.

And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

7 More Questions To Ask A Prospective Pay Per Click Agency

By , Senior Account Manager, Community

In last week's post we looked at seven important questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.     1) Who Will Be Working On The Account?   Ideal Response: A professionally certified and senior employee or a team of certified individuals led by an experienced employee. Appropriate certifications would include Google AdWords Qualified…
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5 Competitor Strategies For Small PPC Budgets

By , Senior Account Manager at Hanapin Marketing

Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by…

7 Questions To Ask A Prospective Pay Per Click Agency

By , Senior Account Manager at Hanapin Marketing

When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses.     1) Can You Explain Your Keyword Research Process?   Ideal Response: Extensive keyword lists…
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Audit Your PPC Account in 20 Minutes Using AdWords Segments

By , Senior Account Manager at Hanapin Marketing

PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit can…

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