Basic PPC Strategies

“If you don’t automatically know the acronyms for clickthrough rate (CTR) and cost per click (CPC) or cannot differentiate between search ads, the content network and alternatives to AdSense, you should probably read on below.

If all of the above is old news to you, but you still haven’t taken your Bing Ads accreditation or Google Adwords certification exams then checkout our intermediate level PPC guides.

And if you’ve got your certification badges and are just interested in driving up your ROAS through A/B testing and landing page optimization via automated bid management platform, then we’d say you’re pretty much ready to eat up all our advanced PPC management guides!

6 Google Analytics Features You Need To Understand

By , Account Analyst at Hanapin Marketing

Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline…
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Utilize PPC To Fill Other Marketing Funnels

By , Senior Digital Advisor at Hanapin Marketing

Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities. Our favorite illustration of this scenario is when those leads generated from PPC turn in to large margin revenue, then that customer goes in to an email marketing campaign that targets them for smaller revenue items or product servicing after a certain amount of time…
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My Top 10 Favorite Paid Search Tools

By , Account Manager at Hanapin Marketing

There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.   1) Conversion Optimizer or…

[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account

By , Communications Coordinator at Hanapin Marketing

Ad testing is an important aspect of paid search. It's something that every business, no matter vertical or size, should be doing. Not only does it improve the effectiveness and quality of your PPC ads, it gives you a better idea on what appeals to your target audience and offers insights you can use elsewhere in your marketing mix. Small…

3 Easy AdWords Reports You Might Not Be Using

By , Account Manager at Hanapin Marketing

Google AdWords is a veritable sea of data, and to the fledgling PPC professional, sometimes it can seem like you’re treading water. The surface level metrics— clicks, impressions, CPC, CPA— are the lifesavers.   All that other stuff can be daunting.   But once you begin to know your way around the AdWords interface, there are a lot of very…
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