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Audience Targeting, Search
Explore how audience targeting plays an important role in the future of audience based advertising. Read More »
Display
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing. Read More »
Ad Copy Testing, Ad Texts
Determining which PPC ads are losers and when to end ad tests is where the tricky part of testing comes into play. Learn how to simplify the process. Read More »
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