Author: Brian

Outsource Search or Keep it In-House?

In this case, I’m not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search.  Instead, I’m referring to online companies that possess the knowledge, ability and experience to maintain their own …

Did Your Holiday Optimization Work?

Now that the holiday festivities and hangovers are over with, it’s time to determine whether or not you pre-holiday optimization efforts were effective. So, what questions do you need to ask and what numbers do you need to evaluate? Impressions …

5 PPC Resolutions for 2010

Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution …

PPC vs. SEO: Which is the Right Answer?

There’s a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization.  Obviously, I’ll be supporting the PPC side of this argument.  Our trusty …

Long Tail Terms for the Holiday Shopping Season

In the second week of December, we’re quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year.  So, here’s one of the most important questions a good search marketer can ask himself/herself to …

Good SEM is SMART

After reading the second half of Ron Jones’s article, Measuring Success, on Search Engine Watch, I was struck with an overwhelming urge to blatantly steal his ideas.  However, my more noble tendencies forced me to merely reference them, while giving him …

Building a Better Keyword List – One Relative at a Time

After spending the past few years working in PPC marketing, I’d like to believe I’m exceptionally competent at managing effective search campaigns.  Based on the ROI and profit margins associated with many of those campaigns, that may be true. For …