Author: Jenny

Google AdWords Reporting: An Update Since Summer Changes

As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown …

How Can I Make it Better? Part 4: Improving Click-Through Rate

In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 …

Two Birds with One Stone: Transition an Account & Improve it at the Same Time

It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved on to babies (congratulations, Amber!), marriage and graduate school.

Hanapin is Hiring! – Looking for Search Marketing Specialists

Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who …

iSpionage – The Keyword research tool – Sponsored Post

The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position. The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. …

PPC Hero Is Getting Ready For A Makeover!

2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first …

We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!

If you haven’t already filled out our PPC Hero Readership Survey, please, please, please take a few minutes and do so now. We are continuously working to improve the blog and need your help in order to do so. Plus, …

PPC Hero Readership Survey – Your Chance to Win a Free Landing Page Review!

PPC Hero Readers – We need your help! In a continuous effort to improve our blog we’d liked to update our Readership Stats. We’ve created a short survey that we’d love for you to help us with. Our goal is …