About Joe

Joe is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

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Happy Thanksgiving 2009 from PPC Hero!

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We love the holidays! But I'm sure you knew that by now! We especially love Thanksgiving. Sure, family, friends and special time together is great... but we're all about the food! Who isn't, right? We're also all about cheesy 1950s-looking outfits as well. PPC Hero has been watching a little bit too much Mad Men for his own good! He…

Landing Page Testing: How to test and what to test

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Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing…

What Keeps Someone From Clicking on Your PPC Ad?

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Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from…

How to Fine Tune Your International Campaigns in AdWords

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You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the introduction of Google's expanded broad match. Today, I will spin a cautionary tale about casting a wide…

Happy Halloween 2009 from PPC Hero!

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We love Halloween! Last year, PPC Hero was a hit as Disco Stew! With the vampire hype this year, PPC Hero thought he would be a blood sucker this year. But he would do it old school style! We're talking Bela Lugosi Dracula style! I want to suck your blood! Happy Halloween everyone!