Author: Pat East

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Five Questions We Didn’t Have Time For In #ppcchat Today

I just finished today’s #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here’s five questions that we didn’t have time for that I’d like to share! This week’s …

rotation

MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings

This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the …

Letter from the CEO

Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”

With Valentine’s Day just around the corner, we’re going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love …

Letter from the CEO

Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”

2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our …

You mean it’s like, “If at first you don’t succeed, try, try again.”

As the 1947 version of Miracle on 34th Street points out, sometimes we don’t make our goals or succeed on the first attempt. Hanapin Marketing’s goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. …

Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”

“I wouldn’t say I’ve been *missing* it, Bob.” You may have noticed that I didn’t post a ‘Letter from the CEO’ in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we’ve …

Save the Date for Hero Conf 2012!

I’m excited to announce PPC Hero’s signature event! The first annual Hero Conf, originally announced for this month, will now be held on April 16-17, 2012, in downtown Indianapolis. This exciting paid search conference will give you the chance to …

Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”

That’s a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We’re now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals! …

Letter from the CEO – “Just the facts, ma’am.”

This is my sixth ‘letter from the CEO,’ and I’m having a bit of writer’s block coming up with a thematic topic or creative spin like I have in previous letters. So, I’ll just do my best Joe Friday impression …

Four Reasons to Trust a Hockey Player with Your PPC Account

This is the third and final post of a series called “why to trust a (insert stereotype) with your PPC account.” The first post was about Amy, the farmer’s daughter, the second was about Jessica, the life scientist, and this …