I just got some great advice from another staffer, when asking him what I should write about today. He says to me, write about “the worst mistake you made in PPC and how you fixed it.” My response, “I’m flawless, …
If you aren’t using labels in your AdWords account, you are seriously missing out. Way back in April, Google launched labels but I didn’t use them often due to existing accounts already having custom filters setup and at my fingertips. …
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an …
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of …
Today I spent a good deal of time analyzing onsite behaviors of one of our clients through the use of in-page analytics. It had been a while since I really dug my heels in and explored the insights that this …
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be …
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and …
Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post …
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice …
Managing a paid search campaign takes a lot of thought and energy. There are many moving parts and a mountain of data to continually sort through. There are many inputs and an equal amount of outputs. Everything you do has …
