Bing Ads Gets Sassy With Enhanced Campaigns
April 4, 2013
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon.
(mind = blown)
The blog article spends a lot of time going over the difference in Google’s “Legacy” campaigns and new “Enhanced” campaigns. My guess is that if you care about Bing Ads supporting Enhanced Campaigns, then you know what they are. But the part that was really fun for me to read about this bit was how sassy they’re getting about Google’s changes:
Rrreoowwww, guys. But, here’s the T.K.O punch:
The official statement from Bing Ads is that towards the end of Q3 (within weeks of Google’s final deadline for the Enhanced Campaign transition), they will have full functionality for importing campaigns from AdWords that are Enhanced.
Here’s the deal: Bing Ads is normally an after thought or at least secondary to AdWords for most PPC managers. Human nature dictates that there needs to be a high value for us to build out the same account or even just campaigns twice. For some advertisers, the value from BingAds just isn’t apparent enough to put in that effort. Or, you know, some people are just lazy. Either way, a lot of people use the function in Bing Ads to import their AdWords campaigns. Hopefully they customize them from there to work best for the audience that “Bings” it. So, if Google does something that makes the functionality of this feature not functional, that’s a lot of
lazy people no longer bothering with Bing Ads. Which boils down to: this is a super smart move for Bing Ads.
For starters, like we already covered, they’re keeping advertisers that depend on this functionality and ensuring future advertisers that need it can use it. So, awesome for them. But what I think is even more interesting is the way they’re leveraging this “we are SO better than this” attitude about it. I mean, there’s for sure no shortage of catty remarks on #enhancedcampaigns and in the blogosphere about the way Google is handling this transition and how they’ll work.
With all of this, they did what they totally should have done: played up the “WE would never do this to you. We LOVE you!” angle. It’s really amazing. They’re taking the high road from a PR prospective while still getting in line from a competitive product standpoint.
Did I mention they even link to the FTC ruling that found Google needs to play nicer with the competition when referencing their import function? I just want to snap my fingers and yell, “You go, girl!”.
Now, we just need to see how it all actually plays out.
Let’s hope it’s seamless and they keep up this sassy ‘tude.
How Should You Use Display Advertising?
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?”
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
£300 Off Hero Conf London Ends Tomorrow!
Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Expanded Text Ads Come To Google AdWords Editor
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
Bidding Farewell to Adwords Converted Clicks: Don't Panic
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Olympic PPC Ad Strategies
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Hanapin's PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.