Author: Amanda @Amanda_WestBook

About Amanda @Amanda_WestBook

Amanda is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
PPC Hero's Account Expansion Series

3 Ways To Grow Your Display Efforts

Display networks (including Google’s and others out there) offer some great opportunities for expansion in your accounts.  Utilize what’s already available and stay at the cutting edge to make the most of your opportunities.

Google Bing Spring Cleaning

Spring Clean Your Display Campaigns

Many accounts are focused on Search, because it normally performs better than Display. This is especially true for eCommerce and most direct response accounts. That sometimes leads to Display Network campaigns being a hot mess.

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The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

Product Listing Ads Shopping Cart Kitty

The Total Guide to Product Listing Ads: Part 5, Targeting Strategies

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

Product Listing Ads Shopping Cart Kitty

The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

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Bing Ads Gets Sassy With Enhanced Campaigns

We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference …

Product Listing Ads Shopping Cart Kitty

The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, …

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How to Quickly Creep on the Competition And Improve Your PPC Accounts

One of my favorite things about competitor research is the “view page source” option on your competitor’s pages. This isn’t always a great source, but when it is–it really is! Step 1. Right click on your competitor’s site and select …

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Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)

You’ve come up with the perfect eCommerce site.  Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot …

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Bid Management: From Basic To Advanced

There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for stepping up your bid management strategy.