Bing Announces Changes to Interface, New Metric, and More

By Kevin Klein | @kkwrites | Former PPC Hero

While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor.


Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday.


Bing Ads will now feature:


  • Destination URL auto-tagging
  • Online insertion orders, increasing the ease in which you can track budgets and manage payments
  • The “Top Mover” feature, which Bing is presently (and cryptically) touting as a new performance indicating metric that will provide insights regarding discrepancies in performance between ads.


And then there’s the makeover:


Here’s what you’re used to seeing.


And here’s what’s coming your way.



Between the segmented-tab graphics and the stacked line graphs, looks like Bing might be taking a page out of the AdWords Book of Beauty.


Bing also released the following video to announce the upcoming changes:


(featured image by Trey Ratliff/Flickr)