As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final frontier. There are things that we haven’t even thought about yet that are going on right now in other people’s accounts.
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it! …
Managing and setting client expectations is not necessarily a simple task in paid search. The reason isn’t because the client wants to make our lives difficult, despite it feeling that way. Their reason for being difficult is because it’s their …
Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively …
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. …
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in …
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. Most clients would have a hard time arguing with direct statistics, so today I’m going to arm you with the top 3 stats you can throw at the conversation to at least begin explaining the importance of mobile traffic to any client.
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and …
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to …
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All …
