Facebook

Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

[New!] Guide to Facebook Advertising – The Basics

By , Communications Manager at Hanapin Marketing

Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you've decided to jump into the world of Facebook advertising, then this Basic Guide is for you. It offers a great start of getting to the know the interface, important terms, types of ads…

3 Reasons Not To Run Facebook Ads

By , Senior Account Manager, Training

Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment?   A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy.   In this article, you’ll discover three reasons not to run Facebook Ads until you have…

Target Competitors On Facebook Using Interest Based Audiences

By , Account Analyst at Hanapin Marketing

Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors' audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product related keywords, but what about a social media site like Facebook? There are no keywords, so what do you…

Find New Customers With Facebook Audiences

By , Account Analyst at Hanapin Marketing

If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options…

[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!

By , Communications Manager at Hanapin Marketing

The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and plenty of potential new customers. That's why we, along with our partner, have compiled this toolkit…

Bidding Methods For Platforms Outside Of Google

By , Account Manager at Hanapin Marketing

If you are a consistent reader of PPC Hero, then you've read up on in-depth bidding strategies for the Search Network in Google and Bing. But what are the best strategies to utilize on other platforms? How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest? Or…

Facebook Audience Insights: Advanced Guide To Creating Personas

By , Senior Account Manager, Training

How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience?   Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience.   In this article, we'll share how to find, create, understand and…

3 Tips To Maximize Your Facebook Ad Images

By , Account Analyst at Hanapin Marketing

As marketers, we’re always looking for ways to optimize the impact and quality of our ads. On a social platform like Facebook, your images are the focal point of your ads, so it’s very important to get them right. They are the elevator pitch, the handshake, and quick hello wrapped into one.   Facebook is a visual platform. While there…

[New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes

By , Communications Manager at Hanapin Marketing

The last time you heard about a great product from a friend, the recommendation probably didn’t start with “buy this now”, but instead a story of your friend’s experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a “buy now” message. Join JD Prater from Hanapin Marketing and CEO of…

3 Effective Audiences For Facebook Ad Beginners

By , Account Analyst at Hanapin Marketing

Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. More and more advertisers of all sizes are jumping into Facebook to see if they can reach new audiences and find customers who will enjoy their products and services.   New advertisers to Facebook are…