Facebook

Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Analyzing Facebook Performance Thru Multi Channel Funnels

By , Account Analyst at Hanapin Marketing

When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely.   Yet, Facebook as a social platform with its rich media…

[New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education

By , Communications Manager at Hanapin Marketing

How can we bring fast-paced conversion tactics to the enormous decisions B2B and Educational prospects have to make? It’s a matter of building trust for the long haul in a series of step-by-step micro conversions. This is your best chance to find out the best ways to build relationships with huge prospects. Join Hanapin and Bounce Exchange on Thursday, April…

Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences

By , Production Associate at Hanapin Marketing

Not all site visitors are created equal.   Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need?   For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on…

New To Facebook Advertising? Let Your Fans Discover Your Audience

By , Account Analyst at Hanapin Marketing

Getting a better understanding of your audience and who they are is paramount to effective Facebook advertising. Yet, depending on your budget and tools, that understanding can be hard to come by.   There are effective ways to understand your audience that don’t involve breaking the bank with expensive tools or lots of time. In fact, you can use tools…

[New Guide!] Become a Master at Facebook Advertising

By , Communications Manager at Hanapin Marketing

After successfully navigating the setup of a Facebook account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this Advanced Guide we'll discuss: Using Audience Insights for creating advanced audience segmentation Building audience personas Finding…

[New Guide!] Go Beyond the Basics in Facebook Advertising

By , Communications Manager at Hanapin Marketing

If you have already created your Facebook ad account, crafted some basic campaigns, and learned how to get around the interface, you're probably ready to jump deeper into Facebook advertising. This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy. In this Guide we'll discuss: Three audience types…

[New!] Guide to Facebook Advertising – The Basics

By , Communications Manager at Hanapin Marketing

Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you've decided to jump into the world of Facebook advertising, then this Basic Guide is for you. It offers a great start of getting to the know the interface, important terms, types of ads…

3 Reasons Not To Run Facebook Ads

By , Senior Account Manager, Training

Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment?   A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy.   In this article, you’ll discover three reasons not to run Facebook Ads until you have…

Target Competitors On Facebook Using Interest Based Audiences

By , Account Analyst at Hanapin Marketing

Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors' audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product related keywords, but what about a social media site like Facebook? There are no keywords, so what do you…

Find New Customers With Facebook Audiences

By , Account Analyst at Hanapin Marketing

If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options…