Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Why You Should Do Dynamic Retargeting on Facebook

By , Director of Partnerships at Marin Software

You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase?…
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Which Facebook Objective Is Best For Me?

By , Account Manager at Hanapin Marketing

Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?”  While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into their own hands and guarantees that expectations have been predetermined before the first ad is created.  The first step to…
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Be Even More Liked With This Guide: The Five Laws of Great Social Ads

By , Communications Coordinator at Hanapin Marketing

PPC marketers aren't the only ones who are often tempted to conclude "if this strategy worked over here, it should work just as well over there," but we might be the ones who need to be most skeptical of that thought process. Our PPC ads are finely tuned, tested, and optimized marketing machines, and in the land of search engine…
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#ThinkPPC: Why Big Brands Care About Social – And You Should Too [Webinar Recording]

By , Communications Coordinator at Hanapin Marketing

Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account?…
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