Facebook

Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.


With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Morning Clicks: Facebook Expanding Mobile Ad Network and More

By , Production Specialist at Hanapin Marketing

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Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to…
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[Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising

By , Communications Coordinator at Hanapin Marketing

98 SHARES
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some…
Social_socialtree

Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

97 SHARES
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some…
Social_socialtree

Everything You Need To Know About Facebook Advertising – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

109 SHARES
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each), and eight ad objectives, which determine ad type and creative. Understanding how these options work lays the groundwork for Facebook…
social-facebook advertising

Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?

By , Production Specialist at Hanapin Marketing

88 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of…
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