Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]

By , Founder and CTO at Wordstream

  This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term…

[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time

By , Communications Manager at Hanapin Marketing

PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion…

Should Facebook Be At The Top Of Your Mobile Strategy?

By , Production Specialist at Hanapin Marketing

Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out…

How To Go About Adding To Your PPC Mix

By , Senior Account Manager

The first questions that should be answered for any new PPC account need to cover goal identification.   What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black?   After that can come many different questions, including ones related to the specific business or industry…