Facebook

Facebook is for more than just stalking people from high school. By running PPC Facebook ads you can target people whose interests reflect your target marketing.


facebook jelly bean

Which Facebook Objective Is Best For Me?

Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?”  While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into …

5LawsImage

Be Even More Liked With This Guide: The Five Laws of Great Social Ads

PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that …

Social Media Collage

#ThinkPPC: Why Big Brands Care About Social – And You Should Too [Webinar Recording]

Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits …

Social Media Collage

#ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]

Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits …

Remarketing List RIP

9 Solutions To Your Disapproved Remarketing Lists

January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their …

SSheadline

Facebook Sponsored Stories Sail Into The Sunset

Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook …

New Ad Networks

The 15 Ad Networks to Use Instead of AdWords

For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, …

Facebook's red cross donation button

How Great Social Media Increased Charitable Donations 338%

After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various …

An ad for Outbrain on Facebook

Was Direct Response The Wrong Model For Facebook?

I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever …