Facebook

Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.


With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Harmony, Intent & Facebook Landing Pages

By , Account Manager at Hanapin Marketing

60 SHARES
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can drastically…
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Morning Clicks: Google Puts More Focus on Mobile and More

By , Account Manager at Hanapin Marketing

83 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF…
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Make Facebook Ads Even Better With Google

By , Independent Digital Marketing Consultant

173 SHARES
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals.  …
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Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More

By , Account Manager at Hanapin Marketing

112 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech Crunch]…
PPC Morning Coffee

Plunging Into New Markets [Webinar Recording]

By , Communications Coordinator at Hanapin Marketing

110 SHARES
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook? Discover how you could get into other markets, why you should consider them, and the difference in advertising in other…
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