Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

The Role Of Social Networks Moving Forward

Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms.     In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn…
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Master Social PPC in 2015! [Webinar Recording]

Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a…

Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]

Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don't have a strategy prepared for the new year (or worse, not even advertising on social - if this is you, you might want to rethink that!), its time to start thinking and start preparing. Changes...Changes Everywhere! In the…

Keep Your Eyes Focused On Non-Google Opportunities

My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.   What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down…
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Harmony, Intent & Facebook Landing Pages

We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can drastically…
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