Facebook

Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Your Step-By-Step Guide To Updating To The New Facebook Pixel

By , Account Manager at Hanapin Marketing

Facebook has announced that conversion pixels will stop working sometime in 2016. Since we are about halfway through the year, it’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Switching to the new pixel can also give advertisers more insight into user behavior.   You may already have the Facebook Pixel implemented…

Find Your Most Interested Fans With Facebook Video Remarketing

By , Account Analyst at Hanapin Marketing

The visual message is Facebook.   There’s a reason that almost every ad format has some sort of visual component that goes beyond text. We’re primed to recognize color and patterns in a way that makes us more likely to engage with that kind of content.   As an advertiser, you can target all sorts of audiences on Facebook using…

How To Get Stellar Results From Facebook And Instagram Remarketing

By ,

I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform.   A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was…

Re-Engage Existing Customers Through Facebook Remarketing

By , Account Analyst at Hanapin Marketing

For all the praise Facebook gets for being great at generating awareness and introducing your brand to new audiences, it can be equally good at re-engaging existing customers. After all, keeping existing customers is often far less expensive than trying to acquire new ones and your most committed customers can be some of your best supporters.   They’re also more…

Everything You Need To Know About Facebook Lead Ads

By , Associate Director of Services at Hanapin Marketing

Facebook has been all-the-buzz lately as Q1 revenue grew 52%, blowing analysts projections out of the water. 82% of Q1 revenue came from mobile advertising. eMarketer predicts that this year more than half of US mobile phone users will be on Facebook at least once a month and will continue to lead the pack as the leading social advertising platform.…

Analyzing Facebook Performance Thru Multi Channel Funnels

By , Account Analyst at Hanapin Marketing

When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely.   Yet, Facebook as a social platform with its rich media…

[New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education

By , Communications Manager at Hanapin Marketing

How can we bring fast-paced conversion tactics to the enormous decisions B2B and Educational prospects have to make? It’s a matter of building trust for the long haul in a series of step-by-step micro conversions. This is your best chance to find out the best ways to build relationships with huge prospects. Join Hanapin and Bounce Exchange on Thursday, April…

Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences

By , Production Associate at Hanapin Marketing

Not all site visitors are created equal.   Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need?   For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on…

New To Facebook Advertising? Let Your Fans Discover Your Audience

By , Account Analyst at Hanapin Marketing

Getting a better understanding of your audience and who they are is paramount to effective Facebook advertising. Yet, depending on your budget and tools, that understanding can be hard to come by.   There are effective ways to understand your audience that don’t involve breaking the bank with expensive tools or lots of time. In fact, you can use tools…

[New Guide!] Become a Master at Facebook Advertising

By , Communications Manager at Hanapin Marketing

After successfully navigating the setup of a Facebook account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this Advanced Guide we'll discuss: Using Audience Insights for creating advanced audience segmentation Building audience personas Finding…