Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!

By , Communications Coordinator at Hanapin Marketing

It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good…

New Facebook Product Ads – Promote Multiple Products Across All Devices

By , Production Specialist

This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.   They can help you:   Boost clicks and conversions Highlight more aspects of your business Find new customers or remarket to your current ones   Product Ads offer businesses a…
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Know The Differences Between Facebook and Google Ads And When You Should Use Each

By , VP of Marketing at iSpionage

Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years.   Regardless, it’s helpful to know the key differences between Google and Facebook Ads so you can…
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The Role Of Social Networks Moving Forward

By ,

Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms.     In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn…
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Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]

By , Communications Coordinator at Hanapin Marketing

Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don't have a strategy prepared for the new year (or worse, not even advertising on social - if this is you, you might want to rethink that!), its time to start thinking and start preparing. Changes...Changes Everywhere! In the…