Facebook

Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.


With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Everything You Need To Know About Facebook Advertising – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

102 SHARES
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each), and eight ad objectives, which determine ad type and creative. Understanding how these options work lays the groundwork for Facebook…
social-facebook advertising

Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?

By , Production Specialist at Hanapin Marketing

87 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of…
PPC Coffee Clips

Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns

By , Production Specialist at Hanapin Marketing

74 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change…
Coffee PPC

Ad Scheduling Available on Facebook

By , Production Specialist at Hanapin Marketing

121 SHARES
Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords.   How Do You Set It Up?   If you go to the power editor for your Facebook ads and enter the "ad sets" tab, under the budgeting and ad set dates sections you…
PPC Schedule

Advanced ABCs of PPC – Terminology & Strategies to Remember

By , Senior Digital Advisor at Hanapin Marketing

232 SHARES
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage…
Image of ABCs