Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. …
Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: …
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how …
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great …
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will …
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how …
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: …
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still — just a picture …
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose …
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that …
