Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.

With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.

Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns

By , Production Specialist at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change…
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Ad Scheduling Available on Facebook

By , Production Specialist at Hanapin Marketing

Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords.   How Do You Set It Up?   If you go to the power editor for your Facebook ads and enter the "ad sets" tab, under the budgeting and ad set dates sections you…
PPC Schedule

Advanced ABCs of PPC – Terminology & Strategies to Remember

By , Senior Digital Advisor at Hanapin Marketing

In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage…
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Why You Should Do Dynamic Retargeting on Facebook

By , Director of Partnerships at Marin Software

You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase?…
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