How To Guides

In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!

How to Communicate With Your PPC Agency

By , Senior Digital Advisor at Hanapin Marketing

117 SHARES
There are plenty of instructional tools and posts that outline the best ways for PPC agencies to communicate with their clients. That content tends to put the onus on the agency, and certainly as the client you can (read: should) anticipate your agency taking the bulk of responsibility when it comes to setting up recurring meetings, bringing proactive PPC strategies…
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How to Track Facebook Conversions in 5 Easy Steps

By , Senior Account Manager at Hanapin Marketing

204 SHARES
As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to use that data to optimize for conversions.   How Does Facebook Conversion Tracking Work?   The Facebook conversion pixel allows…
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Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit

By , Associate Director of Paid Search at Hanapin Marketing

137 SHARES
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals.   The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a…
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Are These 10 PPC Tactics On Your Radar?

By , Communications Coordinator at Hanapin Marketing

153 SHARES
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms – then you’re getting left behind. No one here wants to see that happen, so we’ve compiled a handy list…
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