How To Guides

In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!

How To Find Out If It’s Seasonality Or Something Else

By , Account Manager at Hanapin Marketing

The holiday season has a reputation for housing much joy. Roaring fires, turkeys or hams roasting in the oven, the company of loved ones, and whatever comforting liquid with which you prefer to fill your glass. It’s all very idyllic, to the point where it’s been immortalized in song as “the most wonderful time of the year.”   A song…
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Is Your PPC Budget Setting You Up To Fail?

By , Senior Account Manager at Hanapin Marketing

It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel?   You may…
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3 Quick Tips To Simplify Your Bid Optimizations

By , Senior Account Manager at Hanapin Marketing

When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding.  How will you wrangle your new keyword friends and get them to perform to the best of their ability?   Google is always happy to provide you with plenty of tools and suggestions…
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10 Ways To Grow Your PPC Account – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion techniques, Shopping…
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Audit Your PPC Account in 20 Minutes Using AdWords Segments

By , Senior Account Manager at Hanapin Marketing

PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit can…
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