How To Guides

In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!

Audit Your PPC Account in 20 Minutes Using AdWords Segments

By , Senior Account Manager at Hanapin Marketing

PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit can…

Avoid A GDN Disaster With One Simple Optimization

By , Senior Account Manager at Hanapin Marketing

This week we’ve focused on PPC issues that we have faced and triumphantly overcome. The most memorable key learning that has stuck with me over the years is the importance of monitoring display placements - in particular Mobile App placements. Earlier this year I wrote a post about how the Mobile App: Flappy Birds almost destroyed my account. Since then,…

How to Communicate With Your PPC Agency

By , Senior Digital Advisor at Hanapin Marketing

There are plenty of instructional tools and posts that outline the best ways for PPC agencies to communicate with their clients. That content tends to put the onus on the agency, and certainly as the client you can (read: should) anticipate your agency taking the bulk of responsibility when it comes to setting up recurring meetings, bringing proactive PPC strategies…
hhow to communicate with your ppc agency

How to Track Facebook Conversions in 5 Easy Steps

By , Senior Account Manager at Hanapin Marketing

As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it’s important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to use that data to optimize for conversions.   How Does Facebook Conversion Tracking Work?   The Facebook conversion pixel allows…