Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We …
The keywords in your paid search accounts are what drive the entire PPC machine. Without the keywords, your ads have no trigger to populate. If it were as easy as adding all the keywords in the world and walking away, …
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting in.
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must …
I have to admit that I’m guilty of buying into this myth myself. I’ll be setting up a new campaign with super strict cost per acquisition goals, and think “I just can’t afford to waste money on broad!”. This might …
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the …
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my …
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your …
Aside from the title of this blog post sounding like something that kept us in the basement around the warm glow (and tireless hum) of a computer during high school, this entry deals with a pertinent question that has come …
It’s time again to compare and contrast AdWords vs. adCenter. There are a number of differences between howAdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I’m going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to their negative keyword match types.
